Thailand – HATCH DOME, the Thailand-based immersive edutainment destination operated by Asset World Corporation, has launched a new experience exploring a speculative future where climate change and the collapse of agricultural systems reshape global diets.
Created in partnership with Accenture Song Thailand, the experience introduces “Food From Dystopia”, an installation that uses speculative storytelling to examine how climate pressures could transform the way people produce and consume food.
The experience is part of HATCH DOME’s “Better World, Better Future” journey and is framed around the question: “What if the food we refuse to imagine today becomes the only food left tomorrow?”
At the centre of the installation is a future-facing food scenario featuring a jelly bar made with cricket protein, presented as part of a worst-case projection in which traditional agriculture is no longer viable due to climate conditions. The concept positions food not as a matter of preference or pleasure but as survival.
The experience is designed as a walkthrough journey that shifts from observation to participation, encouraging visitors to physically encounter and respond to the idea of future food systems. By making the concept tangible and deliberately discomforting, the installation aims to reinforce its message beyond traditional information-led sustainability communication.
Beyond the venue, visitor reactions have been shared across social media by KOLs and attendees, extending the installation’s reach into broader public conversation and reinforcing its role as a cultural prompt on climate awareness.
HATCH DOME said the approach reflects a wider challenge in sustainability communication, where audiences may understand climate issues but do not always emotionally connect with them. The immersive format is intended to bridge that gap by translating abstract climate risks into experiential scenarios.
It is not positioned as a prediction but as a provocation on the choices that shape future food systems.
