Sydney, Australia – Full-service independent agency Enigma has launched a new specialist property marketing division called ‘Enigma Property & Place’, and has appointed Akira Galvin in the newly created role of head of property and place.
According to Galvin, the new division aims at providing Enigma with the depth and scale to handle large jobs while remaining agile enough to create bespoke solutions for boutique clients. Some of those clients include Frasers Property, Third.i, Landcom, Dexus and GPT amongst others.
“In today’s market, it’s important to understand every single moment in the buyer journey, as part of the consideration set and ultimately in that final sales conversation. What we have access to in terms of data and insight from our property media specialists and how those insights inform creative and campaign is so seamless and it’s a real competitive edge for our clients,” she said.
Galvin was most recently the director of strategy and development at The Property Agency, and prior to that was the director of brand experience for The Garden Agency. She has led complex projects to market across a variety of sectors including corporate, commercial and residential, working with blue chip property brands such as Lendlease, Frasers Property and Cbus Property.
Lisa Sutton Gardner, founder and director at Enigma said the agency has more than 30 years of property marketing and brand expertise, and with a team of over 20 specialists and an enviable client roster, it was time to give Enigma’s property experience a designated home.
“Enigma Property & Place is an exciting proposition to bring to market and is the next step in the evolution of Enigma. Clients are offered a fully integrated full-service property division where media strategy and buying is fused with research and brand, enabling us to continue our mission to build chemistry between people and place,” she said.
