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Marketing Featured Southeast Asia
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Optimism on the rise among Singaporean travelers on travel resumption: report

by Teddy Cambosa

-

April 7, 2021

Singapore-Travel-Resumption-Optimism-Booking.com-Research-Study

Singapore – Despite current travel restriction implementations brought by national governments to combat COVID-19, a large majority of Singaporeans are optimistic that travel restrictions will be lifted soon, and that travel will resume, new statistics from a report by booking platform Booking.com shows.

According to the research, seven in ten Singaporean travelers (71%) feel more hopeful about traveling in 2021 due to the unwavering commitment of the scientific and medical communities and the roll-out of COVID-19 vaccines, and potential air travel bubble developments. The same amount (70%) states that not being able to travel extensively in 2020 has made them yearn for travel even more in 2021. 

Part of the growing optimism among Singaporeans can be attributed to the current rollout of vaccines in the country, as the research shows that slightly over half (63%) of Singaporean travelers state that they won’t travel internationally until they have been vaccinated, which rises to 69% among those 55 years old and above, while a greater amount (67%) of Singaporean travelers showing willingness to travel only to countries that have implemented vaccination programs. But there still is some hesitation, with almost half (52%) remaining skeptical as to whether a vaccine will truly help make travel safer. 

Despite feeling mostly optimistic, travelers all around the world acknowledge that not being able to travel in 2020 as they used to in previous years has had a significant effect on their well-being, with over half (52%) of Singaporean travelers reporting a negative impact on their mental health and 47% stating they have felt imprisoned in their own home due to travel restrictions.

Around 65% of Singaporean travelers also say travel is more important to them now than it was before the pandemic. So much so that almost two thirds (65%) of Singaporean travelers would even go so far as stating that they would rather go on a vacation in 2021 than find true love. Meanwhile, 59% would prioritize traveling over success at work, preferring to go on vacation than getting promoted.

Meanwhile, six in ten (62%) Singaporean travelers have used the increased time at home to plan future travel while slightly over half (54%) banking more vacation days, feeling excited about the potential of taking longer vacations in 2021. When dreaming about their next vacation, 51% of Singaporean travelers feel confident that they’ll be able to hit the beach by summer 2021, and 18% say a relaxing beach or spa trip will be the first type of trip when it’s safe to do so. After an exhausting year, only 9% will book a city break and just 5% say an active break is a priority.

Following the impact that COVID-19 has had on the travel industry, 96% of Singaporean travelers think the industry needs to be supported to get back on its feet. Nearly three quarters (74%) believe that government financial stimuli are now needed to help travel’s recovery and over two thirds (69%) worry that the industry won’t survive unless it is supported with government grants. 

In terms of more practical regulations, 75% state that wider access to pre-travel COVID-19 testing is needed, and 73% say that governments should collaborate with travel associations and providers to set more consistent standards.

According to Nuno Guerreiro, regional director for South Asia, Oceania, and Chains at Booking.com, the company remains firmly committed to supporting everyone on their journey to getting back to travel, as soon as it’s safe to do so.

“We have grown over the past year navigating the pandemic, as our consumers have too, and we’re optimistic that we’ll be able to experience the world together again soon as we work together with all those in the travel industry to ensure its recovery,” Guerreiro stated.

He added, “With our mission to make it easier for everyone to experience the world, when the time is right to discover the places, cultures and experiences we’ve all been dreaming of, we will make sure you can find them on Booking.com.”

Related Tags Singapore COVID-19 Travel and Booking Platform Traveling market study Booking.com Vaccination
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