Singapore – ZALORA, Asian e-commerce fashion brand, announced its partnership with Google to launch Google Ads with ZALORA, a marketing solution that provides brands with a simpler way to drive online sales and performance.
Google Ads with ZALORA will help in the brand growth of businesses by providing sophisticated campaign support connecting them with customers while delivering tools that measure and optimize marketing campaigns.
Tejas Kirodiwal, head of growth at ZALORA, commented on the collaboration, saying that this partnership with Google aligns with ZALORA’s commitment to driving the growth of Asia’s e-commerce industry as it aims to boost brand promotion and success in a competitive online retail landscape.
“As e-commerce becomes increasingly important, Google Ads with ZALORA will work in conjunction with our in-depth industry expertise and other platform service offerings, such as retail intelligence and analytics solution TRENDER, a Data by GFG product, to run targeted and data-driven campaigns that meet business objectives,” Kirodiwal said.
The partnership comes after a string of successful pilot tests conducted during the second half of 2021.
According to ZALORA, global fashion brand H&M ran shopping campaigns over a 7-week period within Malaysia and showed that Google Ads with ZALORA was effective in driving greater discoverability and traffic for H&M products on ZALORA’s e-commerce site, resulting in a strong return on advertising spend of 6.1x.
Jerome Hamlin, head of industry E-Commerce at Google, commented on the partnership, saying, “This extends on the ongoing efforts between Google and ZALORA to drive digitalisation in businesses. Southeast Asia is entering its ‘digital decade’ with the internet playing an integral part in people’s everyday lives. We’re excited to launch Google Ads with ZALORA to help accelerate e-commerce growth across the region and support brands to tap into the growing pool of digital shoppers.”
This January, ZALORA Malaysia announced their collaboration with conversational AI company Bray Leino Splash to enhance the customer experience of their Community Influencer Program.
