Mumbai, India – Digital agency Yellophant Digital has won the digital marketing mandate for ExpertMFD, India’s collaborative initiative to create financial entrepreneurs for the mutual fund industry.
The partnership will see Yellophant Digital managing ExpertMFD’s digital marketing duties, such as creative and content solutions, social media management, and digital campaign strategy, as well as media planning and buying, and ORM, SEO, and SEM.
According to the agency, the Indian Mutual Fund industry is one of the fastest-growing sectors in the country and there is an enormous opportunity for potential entrepreneurs to participate in the industry’s growth story. With this, Yellophant Digital plans to educate and give insights to potential entrepreneurs about the brand through targeted strategy on all digital platforms.
Himanshu Vyapak, the managing director of the Center for Investment Education & Learning (CIEL), said that they have about 2.3 crore unique mutual fund investors in India, and the growth in mutual fund distributors have not kept pace with the growth of assets in the mutual fund industry.
He further shared that they try to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India, which translates to ‘self-reliant India’, by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. Vyapak stated that they are truly thrilled to join hands with one of India’s leading AMCs and they look forward to seeing Yellophant Digital give them a digital presence across all the platforms and help them reach more people and create mutual fund entrepreneurs of the future.
“This is a big opportunity and as 90% of the Indian audience has become social media savvy, we want to create a huge impact on various digital platforms. We understand that Yellophant Digital knows how the industry works and we are thrilled to see how they will make ExpertMFD a brand that reaches everyone. That is the reason we have collaborated with Yellophant Digital and I am confident that working together will help our brand reach new heights,” added Vyapak.
Meanwhile, Preksha Seth, the co-founder of Yellophant Digital, commented, “We look forward to working with ExpertMFD, which focuses on creating new financial entrepreneurs. It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital-first brand from inception. We are super excited to come up with insight first thoughts for the brand and use social media to amplify the same.”
