China – Indian programmatic ad-tech platform Xapads Media has announced its foray into the Chinese market, appointing industry veteran Huang Xu as country head of China in the process.
Building upon established connections and fruitful partnerships in China, Xapads Media’s expansion aims to extend its presence in the region by establishing a local office.
The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE, US, Indonesia, Russia, and Singapore.
As China’s digital ad market continues to expand, Xapads is excited to explore new opportunities and plans to leverage their premium ad inventories, offering customised products and services tailored to meet the specific needs of the agencies and brands.
Being appointed as country head, Xu has more than 12 years of experience in the Chinese market and prior to joining Xapads, he has held positions with Inmobi, Ironsource, and Appnext.
Speaking on his appointment, Xu said, “I’m enthusiastic about achieving outstanding outcomes for Xapads in China. With our extensive product team, we’re committed to delivering fully localised products and services ensuring benefits for both advertisers and partners.”
Adding to this, Ramneek Chadha, chief operating officer, Xapads Media, mentioned, “I am thrilled to have him join the Xapads family. Adhering to the existing Chinese connections, I anticipate he will strengthen global relationships with partners and extensively contribute to establishing steady ground for Xapads in the region.”
Meanwhile, Nitin Gupta, CEO of Xapads Media, commented, “We’re thrilled to commence our strategic journey in China with the addition of seasoned leader Huang Xu as the Country Head. With his expertise in navigating the intricate digital advertising landscape, we envision a future marked by fruitful partnerships and collective growth in this dynamic market.”
Tag: Xapads Media
Singapore – Top smartphone brand Xiaomi in Asia has partnered with Xapads Media, adtech platform based in India, for the management of all its media sales activities in its ad platform, Mi Ads. The tie-up is targeted at offering premium app inventory in Xiaomi for brands and marketers in the SEA region.
Xiaomi has been seeing incredible success in the global market and at present, aims to increase its penetration in the SEA region. The new partnership will assist brands in tapping the full power of on-device app recommendations within Xiaomi. Aside from offering advertisers exclusive access to Xiaomi’s premium app inventory, the partnership will be helping marketers with real-time insights, quality user acquisition, and premium ad placements while generating leads and giving product recommendations in a hygienic environment.
Nitin Gupta, Xapads CEO, commented, “We at Xapads are glad to be associated with Xiaomi and its inventory integrated with our award-winning proprietary AI / ML driven programmatic engine, [Xerxes.]. Advertisers will get easy and direct access to Xiaomi’s premium inventory along with better pricing and ad placement options.”
Gupta added, “I believe that with the combination of Xapads’s expertise and access to Xiaomi’s [inventory,] we will be able to offer our clients with the best programmatic solutions around OEMs. [Together,] we hope to redefine performance programmatically and help brands to better sustain themselves in the adtech landscape.”
Ramneek Chadha, COO of Xapads Media, also expressed his excitement about the development, “It’s great to work with a credible, trusted and leading OEM partner. The new branding and promotion opportunities would help marketers connect with hard-to-reach niche audiences and optimize their ad campaigns”.
Chan Liu, GM for International Internet Business Dept. at Xiaomi, also commented, “Xiaomi doesn’t only offer amazing hardware products, we’re also committed to creating a rich ecosystem of internet services based on MIUI. Our cooperation with Xapads will build a bridge for better communication between brands and Indonesian consumers and deliver value to everyone.”