Wilson and Salomon appoints Alley to drive customer growth in ANZ

Sydney, Australia – Global sporting apparel and equipment brands Wilson and Salomon has appointed performance agency Alley to drive its customer growth in Australia and New Zealand.

Through the mandate, Alley will manage all performance media strategy, planning and execution to drive new and existing customers to the Wilson and Salomon e-commerce platform.

Nicholas Dion, head of digital for ANZ at Amer Sports and owner of Wilson and Salomon said, “We have ambitious growth plans for the Wilson and Salomon brands across Australia and New Zealand and thus we needed the top partner in customer acquisition to drive revenue growth amongst our e-Commerce stores. Throughout the competitive pitch process it was clear that Alley’s skillset not only in performance media, but also media attribution, has put them at the top of the game.”

Meanwhile, Nick Lavidge, CEO of Alley Group, commented, “In the current environment, many brands and agencies are struggling with customer acquisition, but we have developed a strong capability in using data modelling for attribution that is paired with agile testing strategies to uncover profitable audiences that keep customer acquisition cost low and customer lifetime value high. We look forward to working with the teams at Wilson and Salomon to bring that expertise and meet their growth targets.”