Tag: Alley

Sydney, Australia – Global sporting apparel and equipment brands Wilson and Salomon has appointed performance agency Alley to drive its customer growth in Australia and New Zealand.

Through the mandate, Alley will manage all performance media strategy, planning and execution to drive new and existing customers to the Wilson and Salomon e-commerce platform.

Nicholas Dion, head of digital for ANZ at Amer Sports and owner of Wilson and Salomon said, “We have ambitious growth plans for the Wilson and Salomon brands across Australia and New Zealand and thus we needed the top partner in customer acquisition to drive revenue growth amongst our e-Commerce stores. Throughout the competitive pitch process it was clear that Alley’s skillset not only in performance media, but also media attribution, has put them at the top of the game.”

Meanwhile, Nick Lavidge, CEO of Alley Group, commented, “In the current environment, many brands and agencies are struggling with customer acquisition, but we have developed a strong capability in using data modelling for attribution that is paired with agile testing strategies to uncover profitable audiences that keep customer acquisition cost low and customer lifetime value high. We look forward to working with the teams at Wilson and Salomon to bring that expertise and meet their growth targets.”

Melbourne, Australia – Australia’s independent media agency, Nunn Media, has announced its acquisition of performance agency Alley.

Alley supports in-house marketing teams with performance marketing campaigns that include data, media buying, and ad creative. It is currently working with various digital brands, including youfoodz, tinder, and Reece, as well as Netgear. 

Alley’s Sydney business comprises over 50 team members, providing end-to-end communication capabilities, which deems to be one of the largest and most advanced groups in the market.

Through the acquisition, Alley’s leading capabilities in search, social, programmatic, e-commerce, and digital creative will be forming a powerful, integrated business proposition with Nunn Media.

Matt Nunn, Nunn Media’s CEO and founder, said that this is an important acquisition for the group giving them leading digital capabilities in the Sydney market, as well as e-commerce and digital creative capabilities at a national level, with Alley recently becoming a Shopify premium partner.

“Alley is a key component to our vision and three-year strategy. Nick is an outstanding leader and aligned to not just our business strategy but to our culture and values. On behalf of our entire Melbourne team and our Sydney business, led by Chris Walton, we welcome Alley to the group and are very much looking forward to what we will achieve together,” said Nunn.

Meanwhile, Nick Lavidge, Alley Group’s CEO, noted that their success in using performance marketing to drive financial outcomes for the clients has grown Alley at exponential rates, and as they continue to mature, they realize that their blue-chip e-commerce and performance clients could benefit from a broader media mix, outside digital performance media, where they have traditionally excelled.

“Working together with the Nunn team, we clearly saw the synergies between the two agencies that could provide even more value to our existing and future clients. Additionally, we were drawn to their history, culture, and clear articulation of their strategy and vision which closely aligned to ours. We are thrilled to enter into the next phase of the Alley journey with Nunn Media,” said Lavidge.