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Marketing Featured ANZ

Wilson and Salomon appoints Alley to drive customer growth in ANZ

Sydney, Australia – Global sporting apparel and equipment brands Wilson and Salomon has appointed performance agency Alley to drive its customer growth in Australia and New Zealand.

Through the mandate, Alley will manage all performance media strategy, planning and execution to drive new and existing customers to the Wilson and Salomon e-commerce platform.

Nicholas Dion, head of digital for ANZ at Amer Sports and owner of Wilson and Salomon said, “We have ambitious growth plans for the Wilson and Salomon brands across Australia and New Zealand and thus we needed the top partner in customer acquisition to drive revenue growth amongst our e-Commerce stores. Throughout the competitive pitch process it was clear that Alley’s skillset not only in performance media, but also media attribution, has put them at the top of the game.”

Meanwhile, Nick Lavidge, CEO of Alley Group, commented, “In the current environment, many brands and agencies are struggling with customer acquisition, but we have developed a strong capability in using data modelling for attribution that is paired with agile testing strategies to uncover profitable audiences that keep customer acquisition cost low and customer lifetime value high. We look forward to working with the teams at Wilson and Salomon to bring that expertise and meet their growth targets.”

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Marketing Featured ANZ

Nunn Media bags Australian Forest Products Association’s account

Sydney, Australia – Media agency Nunn Media has been appointed by the Australian Forest Products Association (AFPA), following the AFPA recently launching a new campaign calling for one billion trees to be planted by 2030.

The AFPA is a peak national body representing the resources, processing, pulp, paper and bioproduct industries across the forest products value chain.

Chris Walton, managing director of Nunn Media Sydney, said, “We have started the year as we finished 2021 with a number of new business wins on the back of sustained investment in our people and products, and being able to demonstrate clear business returns off the back of growing marketing investments by ambitious brands.”

Nunn Media has also won accounts of Anker, a high-end charging and innovator of smart devices for entertainment, travel and smart homes; and Harley Heaven, the leading Harley Davidson dealership network in Australia.

In February Nunn Media Sydney announced it had made five new hires across account management and planning as a result of new business wins, including Silversea Cruises and global children’s entertainment company Spin Master for its portfolio of brands including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand and Air Hogs. 

In October last year, Nunn acquired fast-growing performance agency, Alley Group, further boosting its capabilities across search, social, programmatic, e-commerce and digital creative.

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Marketing Featured ANZ

Nunn Media Sydney announces five new hires

Sydney, Australia – Independent media agency Nunn Media has announced five new hires for its Sydney office, led by Richard McCosker as the new group account director.

McCosker joins from fellow independent media and marketing agency Frontier Australia where he worked as senior account director. Prior to that, he was communications planning director at multinational agency PHD for four years, tasked with leading the planning and strategy across a diverse portfolio including SC Johnson and Ferrero.

In his new role at Nunn Media Sydney, he brings with him over 20 years’ experience which includes time spent on both the client and publisher sides, giving him a unique perspective on both client needs and the customer landscape.

Speaking about his appointment, McCosker said, “The decision to join was a simple one – Nunn Media are extremely well respected by their clients, media partners and among peers. To be part of this next growth phase, helping their clients to succeed, was a brilliant opportunity for me.”

The agency has also appointed Melanie Otuhouma as channel planning director, James Rigby as digital manager, as well as Ashleigh Lord and Lien Tran as account executives.

Chris Walton, managing director at Nunn Media, said, “As our business continues to expand we have made a string of new hires across all levels to ensure we continue delivering for our clients. Rich joining us is a key part of this expansion and means we can bring to bear a fantastic depth and breadth of experience at a senior level to help our clients grow. I welcome him, Melanie, James, Ashleigh and Lien to Nunn Media ahead of what’s going to be a big year for the agency.”

The appointments follow Nunn Media’s win of Silversea Cruises and global children’s entertainment company Spin Master for its portfolio of brands including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand and Air Hogs.

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Marketing Featured APAC

Silversea Cruises appoints Nunn Media to handle media for APAC

Sydney, Australia – Luxury cruise operator Silversea Cruises has appointed independent media agency Nunn Media to handle all of its media for Asia-Pacific, including integrated strategy, planning and buying for the luxury cruise operator.

Said appointment is effective for the markets of ANZ and the wider APAC region as Silversea Cruises prepares to welcome back passengers across APAC. Said cruise line operates a global portfolio of itineraries to all seven continents and over 900 destinations worldwide.

Liz Glover, director of marketing, APAC at Silversea Cruises said, “With the long awaited return to travel, specifically cruising, Silversea needed an agency partner with extensive travel and luxury sector experience and an understanding of our audience and how to reach them. Nunn Media clearly demonstrated these capabilities and demonstrated a flexibility in their approach as we look forward to welcoming passengers back onboard in the Asia Pacific.”

Meanwhile, Chris Walton, managing director at Nunn Media Sydney, commented, “Silversea Cruise [has] clear ambitions to significantly grow its brand in key markets across the region and a clearly defined strategy on how to achieve this. The team [has] already started work with Silversea to bring our insights and experience to bear to help them realize their goals.”

The appointment follows Nunn Media’s acquisition of performance agency Alley. Furthermore, Nunn Media had recently won various clients this year, including Lark Distilling Co. and Spin Master.

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Marketing Featured ANZ

Kids’ entertainment giant Spin Master partners with media agency Nunn Media

Sydney, Australia – Australia-based independent media agency, Nunn Media, has been appointed by global children’s entertainment company Spin Master for its portfolio of brands in Australia, including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand, and Air Hogs.

The remit will be a multi-year engagement, and Nunn Media will be managing the integrated strategy, planning, and buying across all media channels for Spin Master Australia’s more than 25 brands. 

Spin Master is headquartered in Canada and has 28 offices around the world. Its entertainment properties are viewed in more than 190 countries and it distributes toys in more than 100 markets.

Geoff Oliver, marketing director of Spin Master ANZ, shared that they have ambitious plans to continue growing its business in Australia and creating exceptional play experiences for children. 

Oliver said, “The team from Nunn Media showed a strong understanding of the market and how to best engage with our target audience to help realize our plans. We look forward to partnering with them as we continue to delight Aussie kids.”

Meanwhile, Chris Walton, the agency’s managing director, jovially commented, “Spin Master creates and manages some of the world’s most popular children’s entertainment properties, I mean who doesn’t love Ryder, Chase, Everest, and Rocky from PAW Patrol??! Starting in November, we’ll work closely with the team to amplify all of the Spin Master portfolio in Australia.”

The appointment by Spin Master follows Nunn Media’s recent acquisition of Australia-based performance agency, Alley Group. The two will be forming an integrated business proposition leveraging Alley’s capabilities in search, social, programmatic, e-commerce, and digital creative. 

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Marketing Featured ANZ

Nunn Media announces acquisition of performance agency Alley

Melbourne, Australia – Australia’s independent media agency, Nunn Media, has announced its acquisition of performance agency Alley.

Alley supports in-house marketing teams with performance marketing campaigns that include data, media buying, and ad creative. It is currently working with various digital brands, including youfoodz, tinder, and Reece, as well as Netgear. 

Alley’s Sydney business comprises over 50 team members, providing end-to-end communication capabilities, which deems to be one of the largest and most advanced groups in the market.

Through the acquisition, Alley’s leading capabilities in search, social, programmatic, e-commerce, and digital creative will be forming a powerful, integrated business proposition with Nunn Media.

Matt Nunn, Nunn Media’s CEO and founder, said that this is an important acquisition for the group giving them leading digital capabilities in the Sydney market, as well as e-commerce and digital creative capabilities at a national level, with Alley recently becoming a Shopify premium partner.

“Alley is a key component to our vision and three-year strategy. Nick is an outstanding leader and aligned to not just our business strategy but to our culture and values. On behalf of our entire Melbourne team and our Sydney business, led by Chris Walton, we welcome Alley to the group and are very much looking forward to what we will achieve together,” said Nunn.

Meanwhile, Nick Lavidge, Alley Group’s CEO, noted that their success in using performance marketing to drive financial outcomes for the clients has grown Alley at exponential rates, and as they continue to mature, they realize that their blue-chip e-commerce and performance clients could benefit from a broader media mix, outside digital performance media, where they have traditionally excelled.

“Working together with the Nunn team, we clearly saw the synergies between the two agencies that could provide even more value to our existing and future clients. Additionally, we were drawn to their history, culture, and clear articulation of their strategy and vision which closely aligned to ours. We are thrilled to enter into the next phase of the Alley journey with Nunn Media,” said Lavidge.

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Marketing Featured ANZ

Nunn Media Sydney announces appointment for newly created role digital director

Sydney, Australia – Australia’s independent media agency, Nunn Media, has appointed Jennifer Olmi, former senior digital associate director at media agency Havas Media, to assume the newly created role of digital director at its Sydney office.

Olmi brings with her extensive end-to-end experience from the brand through to performance. Aside from working at Havas, she has also worked as the digital marketing manager at multinational beauty company Coty for three years, managing digital activity across diverse brands including Gucci, Hugo Boss, Marc Jacobs, Rimmel, and Burberry, as well as Tiffany & Co., and Covergirl.

As the first digital director of Nunn Media Sydney, Olmi will be reporting directly to Nunn Media’s head of digital, working across its growing portfolio of clients to ensure all aspects of digital are integrated into broader media strategies.

“I’m delighted to be joining Nunn Media and look forward to working with the team and its clients to drive their digital media objectives. As an independent, Nunn has built an enviable service and results-driven reputation and I’ll be playing my part to build on that success,” commented Olmi, regarding her appointment.

Meanwhile, Chris Walton, the managing director at Nunn Media, shared that Olmi has a strong strategic understanding of digital channels and how advertisers can best use them to grow their brands and deliver returns on their investment. 

“As our client roster continues to expand, she will bring her expertise to further strengthen our digital media capabilities,” said Walton. 

Nunn Media specializes in integrated strategy, planning, and media buying. The front and center of its business model is a philosophy – “all great relationships are built on trust.”