Kuala Lumpur, Malaysia – With Malaysia Day around the corner, smartphone brand OPPO together with creative agency Ensemble Worldwide has come up with a unique but endearing narrative on the importance of family and togetherness for its commemorative ad.
Titled ‘D Flat’, the four-minute film starts with blasting gory music featuring individuals of different backgrounds that have turned completely rowdy. As the film progresses, we see that this is a mere imagining of the real sticky situation that the protagonist ‘Fahmee’ is in, losing his income and photography studio.
The ‘neighbors’ who were shown to be a complete disturbance to Fahmee in the beginning, would soon turn out to be his ‘blessings’, helping him to recover. Through the use of the new Reno6 by OPPO, Fahmee chanced upon taking the casual photo of his neighbor and bakeshop owner, which by surprise, garnered attention from his other neighbors due to the photo’s great quality and professionalism.
Soon, Fahmee is commissioned to take the photos of his other neighbors – a salon owner, a music teacher, and an aunty – and slowly rebuilt his portrait studio.
Creative Director of Ensemble Worldwide, Norman Tang, said that the character of Fahmee and what he is going through is one that is relatable to many Malaysians who have been affected either directly or indirectly by the pandemic.
“When thinking about the idea for Malaysia Day, we wanted to play out this idea of unity as it starts with our neighbors, our closest connections outside our family. Unity is a very basic concept, and it starts with a single gesture of reaching out to one another,” commented Tang.
Meanwhile, Nikki Chen, OPPO’s marketing director, said that this message of harmony and unity is what OPPO wants to share this Malaysia Day.
“The team at Ensemble has managed to put together a very ordinary story in a very extraordinary and beautiful way while demonstrating the Reno6. We hope it will touch the emotions of all Malaysians the way it has touched us in putting it together,” said Chen.
The film is directed by renowned Malaysian director Lobak Loon and ends with the tagline ‘Erat sebumbung. Harmoni bersama’ which loosely translates to ‘Together is a place called home’. The ad went live on 7 September 2021 across digital platforms.
Malaysia Day will be celebrated on 16 September. The film for Independence Day is also part of OPPO’s overall campaign for Reno6.
The new model was launched in August with the product tagline “Every emotion, in portrait,” highlighting the “Bokeh Flare Portrait” and “Bokeh Flare Portrait Video” feature for stunning portrait images.
