W Communications nabs PR remit of VP Bank Asia

Singapore – Global PR and social media agency W Communications has announced its latest appointment by VP Bank, strengthening its banking and finance portfolio in Asia.

Following a competitive pitch, VP Bank will now consolidate its PR and social media scope across Singapore and Hong Kong with W Communications, ensuring a refined approach to building and reinforcing the brand’s story and positioning.

As part of the brief, W Communications will continue to amplify the bank’s key narratives and thought leadership content to increase the brand’s share of voice and engage the relevant audiences of financial intermediaries and private clients.

The engagement will also further solidify W Communications’ corporate offerings, building on its past and present partnerships with some of the most notable corporate institutions including Tricor, Microsoft’s Xandr, Crossbridge Capital, BASF and more.

Talking about this acquisition, Kenneth Chew, account director, W Communications, said, “In the highly competitive wealth management space, it is critical for pure play banks such as VP Bank to demonstrate their agility and customised approach to clients in order to stand out and be the bank of choice for financial intermediaries and high net worth individuals.”

“Our team’s experience in the financial sector provides us with this nuanced understanding of the markets, enabling us to communicate the bank’s key messages to its stakeholders through a well-rounded approach that encompasses market technicalities and overall branding”, he added.