Bloomingdale wins PR mandate for Bel Group in SEA

Singapore – Asian PR firm Bloomingdale Public Relations Pte Ltd. has recently acquired the PR mandate for global cheese brand Bel Group in the dynamic markets of Southeast Asia.

Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.

This collaboration showcases a robust Southeast Asia focus for Bloomingdale PR, thereby establishing a solid foothold in the Southeast Asia region and leveraging Bloomingdale PR’s extensive experience in public relations and influencer marketing.

One of the recent milestones of this partnership was Bloomingdale’s role in announcing Bel’s innovative brand initiative- the launch of Indonesia’s first cheese factory for kids – the Belcube Cheese Factory at Youreka Kids Farm, Jakarta. The successful event witnessed many influencer and PR activities meticulously orchestrated by Bloomingdale, showcasing the firm’s prowess in creating compelling narratives and impactful brand experiences across the APAC region.

Sharing her thoughts on the announcement, Diana Fernandes, founder and CEO of Bloomingdale PR, said, “We are thrilled to continue our journey with Bel Group in Singapore, Indonesia, and Malaysia. Our previous collaboration in India was a testament to the synergy between our teams, and we are confident that our strategic approach and creativity will further enhance the brand’s presence. Our shared commitment to innovation and excellence positions us to deliver unparalleled PR services in Southeast Asia.”

Meanwhile, Alamjit Singh Sekhon, general manager, Bel Group Southeast Asia, remarked, “We are excited to collaborate with Bloomingdale PR yet again as we expand our presence in the Southeast Asia region. Bloomingdale played a pivotal role in the growth of The Laughing Cow brand in India, contributing to the brand’s success and establishing a strong presence.”

“We are confident in their ability to build and strengthen our brand’s awareness across Singapore, Indonesia, and Malaysia. Bel Group is committed to providing healthy snacking products that are accessible, delicious, and nutritious products in line with the philosophy of ‘for all for good.’ This partnership signifies a new chapter of growth and engagement for us,” he added.