Australia – Telecommunications company Vodafone joined forces with Live Nation, a live entertainment company, and its joint venture partner Secret Sounds to give customers presale access to upcoming live music shows in Australia.
Through this new partnership, Vodafone customers will not only get exclusive presale access for tickets to the live music shows, but they will also have the chance to win curated live music experiences like backstage passes, rockstar treatment, or meeting their favourite artists.
Vodafone will also be supporting the next generation of Australian musicians as they become the presenting partner of Ones to Watch, Live Nation’s discovery platform for emerging artists. Ones to Watch helps artists reach audiences domestically and globally and has played a role in the careers of artists including Dua Lipa, Halsey, LANY, and LÉON, among many others.
First up, through this new partnership, Vodafone customers will get exclusive presale access for tickets to see The Weeknd on their Australia tour in November 2023. More announcements for local and international superstar artists are also expected as they bring their tours down under.
Kieren Cooney, group executive at TPG Telecom, said, “We’re thrilled to partner with Live Nation and bring our customers closer to the music acts they love. With live events and experiences in huge demand and fans eager to see their favourite artists more than ever before, we’re offering Vodafone customers first access to tickets and unforgettable experiences with the musicians that they love.”
Speaking on the partnership, Greg Segal, president brand and marketing partnerships ANZ at Live Nation, also said, “Our research tells us that music is the leading passion point for many Australians. Through our partnership, Vodafone will provide unrivaled experiences for its customers by offering them exclusive access to Australia’s most anticipated live acts. It’s a great time for Vodafone to establish a major partnership in music with the demand for concerts and festivals at record levels.”
Live Nation and Secret Sounds have recently toured some of the world’s most recognisable artists, including Harry Styles, Red Hot Chili Peppers, Dua Lipa, Billie Eilish, Gorillaz, The 1975, and Kendrick Lamar.
Since May, Vodafone customers have been able to purchase pre-sale tickets to the Secret Sounds Festival Sideshows to see artists including Sam Fender, Tove Lo, Noah Cyrus, Loyle Carner, and Yeah Yeah Yeahs, as well as pre-sale tickets to see Live Nation touring artists Motley Crue + Def Leppard, Blink 182, Post Malone, Louis Tomlinson, and the Jonas Brothers.
