United Kingdom – Airline Virgin Atlantic has tapped enterprise customer data platform Amperity to aid in the airline’s unification, management, and activation of its digital and transactional customer data in order to deliver personalised customer experiences and drive revenue growth.
Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout the customer journey. As part of its ongoing data transformation, the travel company will use the CDP to create a personalised ecosystem and improve the digital experience.
Amperity’s platform uses patented machine learning algorithms to deliver industry-leading identity resolution, audience segmentation, and predictive analytics which allows Virgin Atlantic to create the most relevant content and communications for each customer.
Tom Barber, head of data at Virgin Atlantic, said, “When it comes to innovating for our customers, Virgin Atlantic never stands still. We’re building a digital core at the heart of our business so that our customers benefit from a seamless shop, book and service experience for our flights and holidays, with an innate understanding of their preferences across the end-to-end journey.”
He added, “We’re excited to adopt Amperity to help us get to know our customers better than ever, supporting personalised and meaningful content and experiences at every touchpoint, with the advantage of consistent and secure first-party data and customer segmentation.”
Meanwhile, Barry Padgett, CEO at Amperity, commented, “Today, customer data is at the heart of any ambitious organisation, especially one that aspires to make every interaction feel more like it is a one-to-one experience versus a one-to-many approach. By tapping into Amperity, the platform for customer data, Virgin Atlantic will be able to take advantage of patented identity resolution, with strict governance and activation capabilities that will make experiences even more connected and relevant.”
