Singapore – Valerie Madon, currently the chief creative officer for Southeast Asia at McCann Worldgroup, is expanding her current role to include the Asia-Pacific region. Madon will be responsible for creative product across Asia as the network continues in its mission to be the irrefutable leader in the business of creativity.
She also retains her existing role as Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).
Madon joined McCann Worldgroup in May 2023 from her previous role as the director of creative shop for SEA and emerging markets at Meta. Her 20 years of experience spans senior network roles at Havas, JWT and VMLY&R, along with two stints at Meta/Facebook.
Speaking on her appointment, Madon said, “It’s a privilege to work with all the diverse talent we have in this region. Their collaboration, hunger and integrity inspires me every day and I look forward to creating more meaningful work together for our clients.”
Meanwhile, Ghassan Harfouche, APAC regional president at McCann Worldgroup and Prasoon Joshi, regional chairman, CEO, and CCO of McCann Worldgroup India, said in a joint statement, “Initially Valerie was tasked with focusing her efforts on our Southeast Asia hub, which houses many key regional clients. We’re delighted that she will now expand her remit to cover the rest of the region, as an inspirational leader for our creative teams across all markets. She has a strong track record in APAC leadership roles and we are confident that she will be an excellent partner and elevate our work.”
