Singapore – Apparel brand UNIQLO in Singapore has appointed dentsu’s media agency arm Carat to be its integrated marketing solutions agency partner.
As part of the mandate, Carat will be responsible for UNIQLO’s omnichannel planning and performance marketing to drive full-funnel outcomes.
Joyce Tan, UNIQLO’s marketing director for Singapore, shared that Carat Singapore presented a very balanced and holistic view that addressed their business needs for online transformation, while respecting their roots in brick-and-mortar stores.
“This approach speaks to our focus to be relevant to today’s omnichannel consumer. More importantly, the Carat team demonstrated passion and a drive for results, and the ability to see through a local lens to address the needs of our customers – values that UNIQLO holds close to heart. We look forward to working closely with them to take the UNIQLO brand to the next level in the years ahead,” said Tan.
Meanwhile, Jean Lee, dentsu’s client partner of media group for Singapore, hopes to achieve the shared vision of seamless O2O experiences for UNIQLO Singapore to become a truly omnichannel retail company.
“There is much potential for omnichannel media planning and hybrid models, and we are certain that our one dentsu service model and capabilities in O2O marketing will bring UNIQLO to the next level of digitalization,” said Lee.
