Malaysia – Lion & Lion has been appointed by Malaysian mobile and digital services provider U Mobile to manage the telco’s social media presence for its brand and marketing services portfolios. The agreement, which began in October 2023, will see Lion & Lion apply its complete social media strategy and content development plan to improve U Mobile’s position as Malaysia’s 5G network.
Across U Mobile’s social media channels, such as Facebook, Instagram, and TikTok, Lion & Lion’s digital campaigns are developing with an emphasis on improving network and 5G perception, building brand affinity, and supporting channel expansion.
Speaking about the mandate, Bernard Lee, head of brand & marketing services at U Mobile, expressed, “We are delighted to welcome Lion & Lion as our social partner. With ambitious plans for 2024 to expand our brand presence to a wider audience, we sought fresh insights, dynamic ideas, and a partner capable of navigating this rapidly evolving market. Lion & Lion stood out with their enthusiasm and media-agnostic creativity, presenting digital and vernacular concepts for both product and brand campaigns. We’re looking forward to a collaborative journey that showcases U Mobile’s unbeatable ethos and commitment to customer enjoyment, as well as one that strengthens our position as Malaysia’s No. 1 5G network.”
Meanwhile, Ham Maghazeh, group director of social media at Lion & Lion, shares the sentiment: “We’re proud to partner with U Mobile, an iconic brand that is locally grown, widely recognized, and loved by Malaysians. Our team is beyond excited to help shape the next social play for U Mobile, especially now with 5G, a game-changer that opens up many possibilities for both the brand and consumers.”
Furthermore, Claudia Low, creative director at Lion & Lion, stated, “Creativity drives our partnership with U Mobile. It guides how we position and showcase our 5G capabilities, how we choose our partners and sponsorship opportunities, and how we craft our content to unlock unbeatable moments for our audience with our unbeatable product. Our mission is simple: In everything we do, we aim to foster meaningful engagement and create a lasting impact.”
