Vietjet appoints Lion & Lion as key partner for social media management, creative content

Teddy Cambosa - September 19, 2023

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Singapore – Vietnamese airline Vietjet has appointed Lion & Lion as its key partner for social media management and creative content across five markets in Asia-Pacific; namely Singapore, Malaysia, Indonesia, Hong Kong and Taiwan.

The partnership, which took effect on July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging Lion & Lion’s unique regional setup of the teams across multiple markets.

Vietjet is responding to the growing demand for tourism by expanding its routes across APAC regions. In search of a collaborative agency with a strong presence in the APAC region, Vietjet selected Lion & Lion for their integration capabilities, deep market understanding, and established footprint in the target countries.

The recent launch of new routes from Jakarta to Vietnam exemplifies Vietjet’s dedication to attracting more Asian travellers. To ensure the success of this expansion, Lion & Lion’s ability to provide local insights, innovative ideas and tailored content for each market played a pivotal role in their selection. 

Hendero Fin, business director at Lion & Lion Singapore, expresses his enthusiasm for the partnership, further highlighting the agency’s integrated setup as a key advantage. 

“With Lion & Lion’s Hub & Spoke Delivery Model, we are able to consolidate multiple markets into one unified way of working that allows us to integrate resources across multiple markets, benefiting Vietjet with both cost and operational efficiency,” Fin added.