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Twitter’s massive layoffs include comms, marketing teams in APAC

Twitter’s massive layoffs include comms, marketing teams in APAC
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Singapore – The massive layoffs by social media giant Twitter has finally reached the Asia-Pacific region, affecting a large chunk of employees across various teams, including communications, marketing, engineering, and sales.

A report from The Straits Times notes that while the number of laid-off employees are unknown, it is understood that employees who were laid off receive said notice on their private emails, while those who have kept their jobs received an email on their corporate one.

Internal email from Twitter states that the lay-offs were part of “an effort to place Twitter on a healthy path.”

Cipluk Carlita, who served as the head of communications for Twitter in Southeast Asia, was one of the people who bore the shocking corporate decision by the social media platform.

“While this is not how I would’ve wanted my journey to end, Twitter will always have a special place in my heart. It’s not just a place to work, but also to learn something new every single day and create lifelong friendships. Twitter is not a place. It’s the people,” she said on her LinkedIn.

The massive Twitter layoffs follow days after billionaire Elon Musk completed the social media giant’s acquisition. It should be noted that key C-Suite executives from Twitter’s global team have been fired, including CEO Parag Agarwal.

Musk’s takeover of Twitter has also caused a massive wave of advertising exodus, with large brands such as Mondelez, General Motors, and Pfizer announcing they have halted advertising on Twitter. In addition, advertising giant Interpublic Group (IPG) has also advised its clients to halt Twitter advertising for the meantime.

Despite Musk trying to appease advertisers to stay and initial reports saying that Twitter has approached several fired employees to come back, Musk’s Twitter takeover has had a rocky start, with rocky issues including the introduction of paid verification status, as well as lessened restrictions on controversial and far-right content.

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