Twitter users more likely to quit using platform than pay for Twitter Blue

Teddy Cambosa - April 25, 2023

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New York, USA – With legacy blue verification marks disappearing on Twitter, the platform has instead launched a paid verification service called ‘Twitter Blue’, charged at US$8. But even with such a feature, more Twitter users are more likely to quit the platform than pay for the service, according to web analytics company SimilarWeb.

According to their latest insights, during the month of March, more than 1.1 million Twitter users deactivated their accounts, compared with about 116,000 who confirmed a signup for Twitter Blue.

For this month of April, Twitter Blue signups peaked at about 6,600 on April 2, compared with about 38,700 account deactivations that same day.

Sentiments related to quitting Twitter were already high during the months of October and November last year, the time when the acquisition of Twitter by Elon Musk has been processed.

Lastly, account deactivations have spiked around the time Elon Musk took control of Twitter, at about 88,900 on November 20, but have since subsided, averaging less than 35,700 per day in March. However, in the first three months of 2023, Twitter web and app engagement fell on a year-over-year basis.

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