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Tripadvisor names John Borris as new CMO

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Massachusetts, United States – Tripadvisor, a travel guidance platform, has named John Borris, a veteran of the technology, travel, and hospitality industries, as its new chief marketing officer, taking on the responsibility for heading the platform’s B2C and B2B marketing strategy and execution.

Boris will be focusing on developing a comprehensive strategy for driving customer acquisition and engagement, marketing efficiency, brand reach and resonance, partnerships, and expanding the international customer opportunity.

On his new role as the company’s new CMO, Boris said, “I am truly honoured to join this company and humbled to be given the responsibility to continue to make an iconic and industry-leading brand like Tripadvisor essential to the hundreds of millions of travellers around the globe using our products and services to plan their next trip. As we look to the future of all our brands across the company, we will leverage the return of global demand to make the experience of travel and dining more meaningful and memorable for those taking their next holiday or vacation.”

Boris has held a number of c-suite and executive leadership positions throughout his career. He was instrumental in Shutterfly, an Internet-based social expression and personal publishing company, to its growth and transformation into an industry leader as its chief marketing officer. 

Within his experience, Boris also oversaw Zagat, a restaurant discovery platform, to its digital transformation in web, mobile, and subscription, as its senior vice president of marketing, enabling the company to become the omni-channel leader in restaurant reviews and ratings. He has also held a number of senior operational positions. Boris became the CEO of IfOnly, a bespoke experience marketplace acquired by Mastercard in 2019.

Boris will be reporting directly to Matt Goldberg, CEO of Tripadvisor, Inc. 

Goldberg said, “I’m excited to have John join Tripadvisor as our Chief Marketing Officer, knowing he will put the needs of travellers and our partners at the heart of everything we do. John has a demonstrated track record building global brands and this company will benefit from his deep experience in e-commerce, travel and hospitality. Most importantly, John is passionate about Tripadvisor given the global strength of our brand, our wealth of data, depth of content, and the innovative products and services we provide the travellers, experience-seekers, diners and partners we serve.”

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