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Marketing Featured APAC

Ogilvy Asia names new chief marketing officer, chief communications officer

Singapore – Ogilvy today announced new senior leadership appointments in Asia, including B. Ramanathan (Ram)’s nomination as chief marketing officer for and Janet Tsai’s promotion as chief communications officer

Through the appointments, both appointees will work hand in hand to strengthen Ogilvy’s position as a creative partner for growth, developing and promoting new modern offerings across Ogilvy’s five business units across content, data and technology.

In his new function, Ram will lead Ogilvy’s go-to-market approach in Asia, responsible for accelerating marketing and new business efforts. An agency veteran of 22 years, Ram most recently served in a dual position as chief executive officer for Ogilvy Indonesia and Bates CHI & Partners Indonesia.

Following Ram’s regional promotion, Ogilvy’s operations in Indonesia will now be led by Sieg Penaverde, who previously assumed the chief operating officer role in the country. 

Meanwhile, Tsai’s appointment is added to her existing role as VP for marketing and communications for Ogilvy China and global lead for Ogilvy’s Outbound Practice. In the added role, she will work closely with Ram to elevate Ogilvy’s reputation, promote new offering and services, and showcase the impact of borderless creativity to drive Ogilvy’s clients business growth. 

Tsai is a seasoned leader with PR, brand building, crisis management and integrated content planning experience across a number of industries including technology, finance, auto, entertainment, fashion and luxury.

Kent Wertime, chief executive officer for Ogilvy Asia, said, “Ram has been a terrific leader for our business in Indonesia. He has a huge heart for our clients, for our staff, and for the work we do to help grow our brands make an impact in the world. We are incredibly excited to have Ram at the helm of our marketing and growth function to help our clients push boundaries and make the most of the opportunities in this part of the world.”

Meanwhile, Chris Reitermann, chief executive for Ogilvy Asia and Greater China, commented, “Janet has played an instrumental role in leading corporate communications in China in addition to her client-facing duties for our China Outbound Practice. Her strong expertise and performance in China made her a natural candidate to take the reins of our regional communications as we enter a new exciting growth phase.” 

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Marketing Featured ANZ

ANZ experience marketplace Big Red Group appoints Paul Connell as new CMO

Australia – Big Red Group, an ANZ experience marketplace, has appointed Paul Connell as its newest chief marketing officer, where he will be leading the business through the next stage of growth.

He will be based at Big Red Group headquarters in Sydney and focus on delivering impact across the group and its stable of experience brands including RedBalloon, Adrenaline, Experience Oz, Local Agent and Lime&Tonic. 

The group is currently working through an incredible digital transformation, and with the reopening of Australia, is excited about the next chapter of the travel and tourism industry, and how they can support their thousands of experience providers across Australia and New Zealand with their scale, expert marketing and state-of-the-art technology solutions.

He was recently the CMO at Naked Wines, where he helped build teams and ideas to transform the brand’s growth and bring positive disruption to the wine industry.

Speaking on his appointment, he said, “Since the formation of Big Red Group, I have watched the team go from strength-to-strength across the experience marketplace, as they encourage Aussies and Kiwis to create memories, over choosing material possessions & endless stuff. I’m incredibly passionate about businesses, brands and people’s ability to do great by doing good, so this role is a gift – with a huge opportunity, not just to to shift the way people experience life but also to deepen our partnership and impact with our thousands of experience providers at such a key moment in time for the tourism and travel industry. 

He added, “It is so rare to find a company that is truly purpose led, has big ambitions for growth and – being a privately owned Australian business – the backing and autonomy to make it happen. I’m excited to be joining the team and can’t wait to get going.”

Meanwhile, David Anderson, co-founder and CEO at Big Red Group, commented, “We’ve been hard at work for the past five years enabling the experience market’s growth, and we’re excited by the momentum behind our business, and the broader industry. Following significant fivefold growth, we are at a watershed moment in the company’s growth that requires the stewardship and experience that Paul brings in scaling from an already large market leading position to winning on a global scale.” 

He added, “We’re thrilled to welcome Paul to the team, leveraging his rich experience to help craft the story and strategy for all our brands during this pivotal moment.”

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Marketing Featured Southeast Asia

Braze appoints Astha Malik as new CMO

New York, USA Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, has announced the appointment of Astha Malik as its new chief marketing officer, effective 27 June. Malik joins Braze following the retirement of former CMO Sara Spivey, earlier this month. She will be reporting to co-founder and CEO Bill Magnuson and will join the executive leadership team at Braze and will oversee all global marketing functions.

A tech industry veteran, Malik brings more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. Most recently, Malik served as chief operating officer of VTEX, where she oversaw the company’s global go-to-market strategy and operations, global marketing, global enablement, growth people operations and strategic alliances. Throughout her career she has also held leadership positions across a number of premier technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty.

Malik also serves as a board member for software companies Greenhouse and Everlaw. She is also an active advocate for diversity and leadership and has received the Stevie Award for Female Executive of the Year as well as the Business Leadership Award from the National Diversity Council.

In her appointment, Malik said,“I’m thrilled to be joining the Braze team and to lead marketing for a brand trusted by marketers at customer-centric companies around the world.” 

Malik added, “There’s so much opportunity ahead for Braze to keep shaping the future of customer engagement through its growing community of marketers, developers, and customer engagement teams. I look forward to joining the talented team and accelerating the momentum in the company’s next growth phase.”

Magnuson said, “Astha brings an exciting array of experience, perspective, and talent to our leadership team.”

“She has a proven track record of growing global, leading, technology companies and building top-performing teams. Her addition to Braze will be instrumental as we continue our next phase of growth as a public company,” Magnuzon added.

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Marketing Featured APAC

Remitly appoints Rina Hahn as new chief marketing officer

Washington, USA – Remitly Global Inc., a digital financial services provider for immigrants and their families in over 160 countries around the world, has announced the appointment of Rina Hahn as chief marketing officer (CMO).

Hahn came to Remitly from Blue Nile, an online retailer of certified diamonds, engagement rings, and fine jewellery, where she served in a variety of roles, including as the director of acquisition, overseeing global marketing for the company. She joined Remitly as the director of digital marketing before moving to drive customer acquisition as the vice president of growth. Hahn led marketing activities that saw active customers grow 42 percent year-over-year in Q1 of 2022. Since joining Remitly, Hahn has been a key contributor to the company’s growth and has helped deliver on its long-term vision to be the most trusted financial services provider for immigrants and their families around the world.

In her appointment, Hahn said, “Since my first day at Remitly, I have been inspired and driven to uphold our brand promise to our customers.”

Hahn added, “Given the success and scale that we’ve achieved, it still feels like we are just getting started. I am as energised by this opportunity today as I was when I walked in the doors at Remitly. We have a great team, a meaningful vision, and a real opportunity to improve the lives of hundreds of millions of immigrants everywhere.”

Meanwhile, Matt Oppenheimer, co-founder and CEO, Remitly, commented, “Rina has been an integral part of our growth since she joined our Marketing Team in 2018.” 

“Rina’s dedication to our mission to help solve these problems for our customers has been inspiring. Her stewardship over our customer acquisition and brand development has Remitly well positioned to capture our growth milestones along with a focus on continuously improving marketing efficiency. I am so excited to have her on our executive team for her energy, her leadership, and her commitment to help improve the lives of our customers and their families back home,” Oppenheimer adds.

Rob Singer, Remitly’s previous CMO, will continue to serve in an advisory role through September 2022 to support a smooth transition.

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Technology Featured Global

Kira LeBlanc appointed as new global CMO at Hivestack

Toronto, Canada – Global independent programmatic digital out of home (DOOH) ad tech company Hivestack has announced the appointment of Kira LeBlanc as its newest global chief marketing officer, effective 1 April this year and will be responsible for leading the team responsible for the company’s global marketing across all of its over 25 markets.

LeBlanc will report directly to Andreas Soupliotis, co-founder and CEO of Hivestack, working closely with the C-suite team at Hivestack. She will lead and scale the global marketing team that includes digital marketing, product marketing, content, communications, localization, creative as well as the regional marketing leads across EMEA, the Americas and APAC.

She first joined Hivestack in early 2021 when the company announced its global expansion and has since expanded her role to VP of global marketing. Prior to Hivestack, LeBlanc held positions at globally scaled organisations such as AOL, Oath, Verizon Media (now Yahoo) and several other digital media companies, along with her former work as a consultant supporting small and medium businesses and start-ups working on digital transformation.

According to Hivestack, continued development of the global Hivestack brand and operations will be a crucial part of the role but it will also be expected that the CMO brings a wealth of experience working with international markets which require a focus on building localised, relevant and authentic narratives.

Speaking about her appointment, she said, “It’s an honour to become a member of such a high performance C-Suite team. Leading Hivetsack’s marketing and brand strategy during such a transformative time for our industry is an incredible opportunity. As Global CMO I look forward to delivering across several key priorities, including driving meaningful connections with DOOH publishers to ensure they benefit from programmatic monetization via our SSP/Exchange and ensuring they understand how they can maximise yield across programmatic and direct sales channels via the Hivestack Ad Server and our recently announced Yield Optimization solution.”

She added, “On the other side, I will seek to evangelise to global agency and brand partners that they can plan, activate and measure DOOH globally with great precision via our state-of-the art, audience-driven DSP, or by working with our brilliant omni-channel DSP partners. Put succinctly, I am thrilled to help shape the future of programmatic DOOH as Hivestack’s global CMO.”

Meanwhile, Soupliotis shared, “I am so very thrilled to offer the well-deserved appointment of Global Chief Marketing Officer to Kira. Kira has demonstrated a unique ability to dig deep into the business while maintaining a prudent peripheral view of the industry. Since joining Hivestack last year, she has played an integral role in supporting the growth of our global operations and business development, building out our multi-language digital and social media ecosystem, growing our team and the necessary infrastructure for our marketing operations across countless new markets.” 

He added, “Her commitment to authenticity and detail is unparalleled which has allowed for her to execute both a global and local strategy without losing the important nuances of each. I am thrilled to have her join the C-Suite at Hivestack alongside our talented global leadership team.”

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Platforms Featured Global

Outbrain welcomes Paul Knegten to take newly created role of CMO

Sydney, Australia – Global web recommendation platform Outbrain has appointed Paul Knegten, former senior marketing executive of CTV platform FreeWheel, to step into its newly created position of chief marketing officer (CMO).

Knegten brings his deep background in advertising technology in this hyper-growth sector of ad tech to Outbrain following its acquisition of video intelligence AG, a contextual video platform in the CTV space. Prior to FreeWheel, Knegten was the CMO for Beeswax, which was acquired in 2021 by Comcast’s FreeWheel.

In his new role, Knegten will be leading Outbrain’s global marketing initiatives and will be instrumental in promoting the platform’s global brand. He will also oversee the global and regional planning, development, and execution of Outbrain’s strategic and product marketing programs and campaigns.

Commenting on his appointment, Knegten said, “I have been watching Outbrain since its founding with admiration and am beyond excited to join this amazing team and build upon Outbrain’s unparalleled technology and product leadership.”

Meanwhile, David Kostman, Outbrain’s co-CEO, commented that Knegten is a talented, experienced, and impressive addition to their executive team and the ideal person to drive their brand and global marketing. 

He further shared that Outbrain is on the verge of its annual 2022 advertising innovation conference, ‘Unveil’, and Knegten is joining the company at an exciting time.

“Paul’s extensive and proven track record in our markets will be invaluable as we continue to grow as a leading recommendation platform for the open web across platforms,” said Kostman.

‘Unveil 2022’ is a digital innovation roadshow which will run for a single day on 17 March 2022 for the APAC region, which is now open for early registration.

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Technology Featured Global

Sudiptaa Paul Choudhury appointed as new global CMO of AiTrillion

New York, USA – AiTrillion, a global software-as-a-service (SaaS) marketing platform for e-commerce sellers, has announced the appointment of Sudiptaa Paul Choudhury to the role of global chief marketing officer. Choudhury brings into the company over a decade of marketing industry experience, having worked with Intuit, Tally, Ericsson, Oracle, HP and other notable organisations.

Her experience within the marketing industry revolves around her experience of leaning towards market research, competitive insight, customer and product marketing, digital marketing, brand-led content strategy, creation and execution, and achieving the results efficiently.

Speaking about her role, Choudhury shared that SaaS market & Artificial Intelligence (AI) is where the future is and currently one of the most revenue earning segments globally. For her, SaaS is empowering businesses with the highest contributions towards enterprise resource planning (ERP), e-commerce apps, and CRM.

“SaaS & AI is the future and is currently one of the most revenue earning segments globally with highest contributions towards ERP, Ecommerce, CRM. I’ve been hired to take the brand to the next level,” she shared.

The company offers a suite of products and services such as AiBrandInsights and AiConsumer Insights to help empower businesses of all sizes to beget success with an accessible, intelligent, automated sales and marketing platform that is powered by AI in its true sense.

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Marketing Featured Southeast Asia

Ex-AirAsia Ravi Shankar Mallavarapu appointed as Carsome’s new CMO

Kuala Lumpur, Malaysia – Used car e-commerce platform Carsome has appointed Ravi Shankar Mallavarapu, former chief growth officer at AirAsia, as the company’s new chief marketing officer. Through his new role, he will be heading multidisciplinary functions and continue to drive Carsome’s leadership in all marketing-related aspects.

As part of his chief marketing officer role, Mallavarapu will be overseeing Carsome’s brand, marketing, digital, social media, public relations, growth, market research and customer experience. He will also work closely with Derek Tan, chief brand officer at Carsome, on brand, creative, production and sponsorships.

He brings with him close to 15 years of experience in digital, brand and growth marketing. He spent six years across multiple firms in India, before moving to Malaysia. During his latest stint at AirAsia, he has built an in-house digital marketing team and transformed it into a growth team, which runs ads to develop marketing products, in line with the company’s business direction of pivoting from an airline to a super-app.

Speaking about his appointment, Mallavarapu said, “I am thrilled to be a part of Carsome’s journey of building a trusted car ownership ecosystem using data and technology. Being the industry leader, Carsome is in a good position to bring change to user behaviour in the Southeast Asian region, where most car transactions are done offline.”

He added, “We can move this online by establishing trust and the best customer experience at every touchpoint. I look forward to making Carsome the top-of-mind brand in this region and connecting the dots between brand, marketing, technology and data.”

Meanwhile, Eric Cheng, group CEO and co-founder at Carsome, commented that said appointment is an important move to continue strengthening Carsome’s leadership team to achieve greater heights.

“Ravi is a data-driven marketer who balances creativity with excellent execution. We are very excited to have him onboard to accelerate our business growth and help establish Carsome’s mission in the market, which is to create a new standard of buying and selling cars,” Cheng added.

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Marketing Featured ANZ

Toyota Australia names Vin Naidoo as new CMO

Australia —Toyota in Australia has announced the appointment of Toyota veteran Vin Naidoo as its new chief marketing officer. Naidoo ascends from his general manager role in the automotive company which he held since 2020 leading the APAC leg.

Naidoo joined Toyota Australia in 2002 after graduating from Melbourne University as a mechanical engineering major. Naidoo assumed various positions at Toyota since then, and now brings an extensive experience in after-sales, product planning, national fleet and national sales, as well as regional operations. From 2013 to 2020, he was the head of sales of Toyota’s luxury vehicle brand Lexus in Australia.

Naidoo commented that his focus as new CMO will be to articulate Toyota’s compelling vision as a mobility company, connecting everyone “with the freedom to move and be moved.”

“This will require even deeper collaboration across all parts of our business as we navigate the once-in-a-century transformations occurring simultaneously in connectivity, autonomy, sharing and electrification. We will communicate the unique benefits to customers of Toyota’s industry-leading vehicles and services. We will also build on our success by accelerating innovation in the spirit of continuous improvement, which is a cornerstone of our company culture,” he said.

Naidoo replaces John Pappas who has been promoted to chief executive at Lexus Australia.

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Marketing Featured ANZ

Commonwealth Bank appoints Jo Boundy as new chief marketing officer

Sydney, Australia – Australian multinational bank Commonwealth Bank has appointed Jo Boundy as its newest chief marketing officer and executive general manager at the same time. She will officially step into the CMO position in March 2022.

Boundy’s appointment follows the recent appointment of Monique Macleod as the new group executive marketing and corporate affairs back in August.

Macleod said she was pleased to be able to welcome someone as experienced and well revered across the industry as Boundy.

“I’m thrilled we have been able to attract a person of Jo’s talent to be our next chief marketing officer. Jo has more than 20 years global experience, having led marketing, customer, communication, digital and entertainment teams at a number of large commercial organizations including Optus, British Telecom, Google and, of course, Qantas, from where she joins us and played a key part in the group’s brand and marketing strategies,” she stated.

Boundy served with Qantas for 12 years, where he served as chief marketing officer as well for the airline group, their loyalty program Qantas Loyalty, and head of digital and entertainment.