Singapore – VaynerMedia has appointed Mark Turner as its new Head of Media for Asia Pacific, tasking him with leading and scaling the agency’s regional media practice.
In the role, Turner will oversee the agency’s media operations across the region, including operational management, media execution, and client partnerships. He will also work alongside the agency’s creative, strategy, and analytics teams to develop and execute integrated media strategies spanning digital and offline channels.
Based in Singapore, Turner will report to Tim Lindley, Managing Director for APAC at VaynerMedia. He joins the agency with a decade of experience in media and performance marketing, having led regional programmes across the Asia-Pacific and EMEA markets.
Before joining VaynerMedia, Turner served as vice president of affiliate and partnerships for APMEA at WPP Media, a role he held for more than two years. Prior to that, he spent three years as managing director of Neo Media World Singapore, a GroupM digital media agency, while concurrently serving as the agency’s head of affiliates for APAC.
Commenting on his appointment, Mark said, “What attracted me to VaynerMedia wasn’t simply the opportunity to lead media across APAC, but the way the business thinks. At a time when our industry is evolving faster than ever, VaynerMedia isn’t constrained by what has worked in the past. It’s constantly looking at where attention is today, where it’s moving next, and how brands can adapt to create meaningful growth.”
He added, “Throughout my career, I’ve believed that our industry often makes things more complicated than they need to be. We hide behind jargon, acronyms and complexity when our real job is to make change easier to understand and easier to act on. Whether it’s helping clients navigate emerging channels, embracing AI, or bringing together creative and media in new ways, success comes from breaking challenges down to their simplest form and focusing on what really matters.”
Earlier in his career, Turner helped establish Tradedoubler’s APAC business in Singapore, where he held the role of business development and client services director for the region.
Throughout his career, Turner has worked with brands including Disney+, Microsoft, Apple, Emirates, Malaysia Airlines, Expedia, Adyen, Essilor, Purina, The Body Shop, Adidas, Uber, and Nespresso.
“VaynerMedia is an agency with the curiosity, agility and entrepreneurial mindset to help brands win attention in a rapidly changing world, and I’m looking forward to working alongside a team that is constantly challenging itself to stay ahead of what’s next,” he said.
Turner’s appointment takes effect immediately and expands VaynerMedia APAC’s leadership team across its creative, media, and consulting operations.
“Mark’s deep expertise and his strategic approach make him a powerful addition to our leadership team,” said Tim Lindley, Managing Director, APAC at VaynerMedia. “Modern media needs a different type of leadership. I’m excited for Mark to drive innovation, deepen integration with creative and commerce, and scale our rapidly growing media teams across the Asia Pacific region. Mark brings impressive experience across both emerging and established media practices, with a real eye on where business impact is created. He’s perfectly positioned to scale our Social at the Centre, Integrated Marketing in a way that delivers real impact.”
