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ADA names Anthony Chan as new head of growth

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Singapore – Data and AI company ADA has appointed Anthony Chan as its new head of growth. Chan will be spearheading the company’s marketing technology sales team across the APAC region. 

Chan bring with him 25 years of experience in martech sales and partnership management with top companies Microsoft, Sitecore, and Braze, and was most recently vice president and enterprise sales leader of Merkle APAC Region. Chan has supervised exponential growth across multiple businesses throughout his globetrotting career. 

The agency said the appointment is part of its ambitious plans to grow its martech business. Chan’s responsibility is to strengthen ADA’s portfolio of digital marketing solutions for brands. His team will be overseeing ADA’s sales progression and contribute to the firm’s plans in strengthening its position as the region’s largest independent analytics, data, and AI business.

Anurag Gupta, ADA’s chief operating officer, stated, “ADA is thrilled to have Anthony onboard as head of growth. Anthony’s blend of vast experience in B2B sales, partnership management and management consulting is a great addition to our solutions leadership team.”

Gupta continued, “With his appointment, I am confident in the focus that ADA has in place to strengthen and tap on the opportunities that lie in the 10 markets were established in, helping brands maximise their marketing technology ROI.”

Chan commented, “Marketing technology is one of ADA’s fastest-growing solution pillars as we see rapidly increasing integration in our clients’ digital marketing landscape. ADA’s growth plans are ahead of the curve, and I look forward to leveraging my experience to uncover more growth opportunities for ADA.”

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