Singapore – Global travel service provider Trip.com and the Singapore Tourism Board (STB) have signed a memorandum of understanding (MOU) to renew their global partnership for three years.
Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore.
In addition, Trip.com Group will also leverage its expertise and resources to promote Singapore’s MICE offerings and explore digital innovations that enhance visitors’ experience in Singapore.
Both parties will launch marketing campaigns in mainland China and other key markets including Hong Kong, Malaysia, Thailand and Korea, and also promote the various offerings, experiences and activities in Singapore, including new products relating to wellness and sustainability. Trip.com Group will also customise new itineraries for specific groups of travellers, including families, with the objective of enhancing their experience in Singapore.
Melissa Ow, chief executive at Singapore Tourism Board, said, “The STB and Trip.com Group have forged a longstanding partnership since 2012. Moving forward, we endeavour to deepen our collaboration to elevate Singapore’s status as a leading destination for leisure and MICE travellers. Additionally, we will expand the scope of our partnership to include exchanges on digital solutions and innovation, and jointly develop more in-depth travel products to diversify our destination offerings.”
Meanwhile, Jane Sun, chief executive officer at Trip.com Group, commented, “Singapore has always been one of the most popular destinations for Chinese and other international tourists, and we have been collaborating with the STB to promote tourism and showcase the beauty of this beautiful country.”
She added, “Hosting our annual flagship Global Partner Summit – with its over 2,000 delegates – in Singapore earlier this week reflects our commitment to the local tourism sector and we will utilise our strengths, including content marketing, AI and innovation, to further strengthen Singapore’s position as a destination of choice.”
