Japan – TotallyAwesome, the largest kids-safe digital advertising and content platform in the Asia Pacific (APAC) region, has announced that it will be expanding its market presence in Japan to further reach the hard-to-get audiences.
Following this endeavor, the business has also hired Mikio Kudo, former country president of toy brand Mattel, to be its new country manager in Japan. He will be supported by new senior appointments at TotallyAwesome in the coming months.
Kudo brings with him 20 years of experience in marketing and media. He has previously worked as the executive director for commercial broadcasting company Turner Japan KK and media sales manager for financial software giant Bloomberg LP. Kudo specializes in managing licensing deals, original content sales, and advertising sales.
Commenting on Kudo’s appointment, Will Anstee, the CEO of TotallyAwesome, said that this is a huge strategic win for TotallyAwesome as Kudo is a rare talent who understands both the client and publisher sides in a complex market like Japan, enabling the business to execute superior engagement strategies for our clients’ competitive edge.
“I couldn’t be more excited and optimistic for the future of the business, but more importantly, our continued ambition to make the internet safe and compliant for brands and Japanese youth online,” added Anstee.
The digital platform is an advanced forum for kids, teens, co-viewing families, and brands to safely interact across thousands of apps, games, and websites, enabling a youth-safe ecosystem across APAC. In Japan, TotallyAwesome has an audience of 17 million internet users aged six to 18 years old, as well as two million families that view the internet as a family unit.
