Kuala Lumpur, Malaysia – With the holiday season around the corner, TikTok Shop gives Malaysian SMEs a boost during this 11.11 sales period by providing greater support for local small businesses with a brand spotlight segment.
Focusing on Malaysian local brands, Tiktok Shop’s spotlight segment promoted several brands including dessini, casevalker, farm fresh and barang dapur basah as well as its very own Pertarungan Livestream Mega 11.11 (Mega Livestream Showdown 11.11).
This event, which was streamed on TikTok Shop, featured 10 well-loved local creators @tulippetals, @khairulaming, @dearcarynn, @bossa_sce_oe, @bossjerry88, @crackbrader, @aidunoo, @peemondayz, @almiyaz.my, and @akak_e, which took to their livestream sessions and highlighted their 11.11 product promotions as part of one of the biggest e-commerce events of the year.
Shoppers also acquired no minimum spend vouchers available through these livestreams between 8pm to 12 midnight on 11.11 itself to enjoy further savings on their purchases.
Alongside the livestream sessions, as part of the event, TikTok shop also provided entertainment with live performances by talented artists such as @daliafarhana, @gastonpong, @shilaamzahofficial, @itzputridahliaa, and @danialkifli__ .
These efforts by TikTok Shop to assist SMEs follow through from their efforts in 2022, partnering with 50 local ministries, GLCs, Educational institutions, and state governments to provide and build support for its sellers.
This also includes a joint investment with MDEC worth RM31 million for the DE Dagang initiative, which benefitted 22,000 sellers in the form of product discounts, shipping vouchers, and transaction fee subsidies.
This was further amplified through the TikTok Shop Summit, held in 2023 to celebrate the platform’s 1-year anniversary in the Malaysian market, with TikTok Shop celebrating, educating, and awarding sellers for their contribution to the nation’s economy.
