Singapore – Beginning on October 16 in honour of The Walt Disney Company’s 100th anniversary, social media platform TikTok would be collaborating with Disney for a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic and memories come together.
Through TikTok, fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play Disney trivia, and collect and trade “Character Cards” of characters to win unique profile frames to show off their fandom.
With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe, highlighting the breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks and beyond can expect daily reminders of why they connected with their favourite characters, franchises, movies, and Disney memories.
In addition, TikTok is curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalogue, including songs from classic movies like ‘Cinderella’ and ‘The Lion King’, as well as the upcoming ‘Wish’, alongside hits from the likes of ‘Toy Story’ and ‘High School Musical’.
Nicole Iacopetti, global head of content at TikTok, said, “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands.”
“We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else”, she added.
