Singapore – Popular coffee chain Starbucks has announced its collaboration with global mass media company Walt Disney to release Disney-inspired merchandise and stylish lifestyle accessories aiming to inspire a sense of shared nostalgia that resonates with all ages.
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
Starring fan-favorite Disney characters such as Mickey and Friends, Chip ‘n Dale, Dumbo, Stitch and Angel, the Starbucks’ ‘Relive the Magic Together’ series features an array of 15 different drinkware designs and six lifestyle accessories. The drinkware range features mugs, reusable cups, and tumblers, whilst the lifestyle accessories include reusable tote bags, umbrellas, and pins.
The new themed collection will be available across 15 markets, spanning Australia, Brunei, Cambodia, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Samuel Fung, vice president of product and marketing at Starbucks Asia Pacific, said “Our “Relive the Magic Together” merchandise speaks to Starbucks mission to strengthen human connection with elements of fun and imagination. This collection is poised to touch the hearts of fans of all ages. The possibilities of striking human connections over the everyday ritual of drinking coffee, rooted in our iconic Starbucks Experience, are truly limitless.”
“We wanted to creatively reimagine how some of our favorite Disney characters might enjoy moments of friendship together – perhaps even taking the time to cheers over a cup of coffee! By weaving together memorable Disney characters with Starbucks style and messages of forging genuine connections, we hope our designs brighten your day, bring comfort and happiness, and warm the hearts of people of all ages”, he added.
