Sydney, Australia – Leading accommodations platform within the sharing economy, y Airbnb, has appointed independent public relations agency, Thrive PR, as its sole PR agency for the ANZ region.
The appointment will see Thrive supporting Airbnb’s consumer and corporate public relations work, and initiating a number of major projects throughout the year. Led out of Sydney, Thrive will be boosting Airbnb’s strategy and creative duties, with specialist support across key locations including Melbourne, Brisbane, and Gold Coast, as well as Perth, and Auckland.
Leilani Abels, Thrive’s founder and managing director, believes that both companies share the same entrepreneurial spirit and passion for community and creating memorable experiences.
“I’m excited for our consultants to have the opportunity to work with Airbnb’s first-class team, on an incredible brand and with a world leader in its category. We have begun our journey to deliver great value, innovative thinking, and business impact to Airbnb,” said Abels.
In August this year, Thrive has announced the appointment of two new senior hires, namely Natanael Bloch, the new group account director for Melbourne, and Taryn Silver, the new account manager for Sydney, to lead its specialist business team called Business, Purpose, and Brand Reputation.
