Bangkok, Thailand – Most of us, especially the younger generation, are guilty of not noticing our parents or loved ones. While some would reason they are busy with their own lives, others are actually busy being immersed in the chaos of social media. With that, how can parents and other loved ones reconnect with the younglings?
In a campaign that merges both humour and emotional heartstrings, local chicken chain Five Star Chicken has teamed up with creative agency BBDO Bangkok to launch a visually quirky and heartwarming campaign that will make you rethink your social media habits.
The campaign saw three famous Thai TikTokers have their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na’vi aliens from the movie ‘Avatar’.
Their mission? To slide into their own children’s and grandchildren’s private messages and convince them to come home and share a precious meal with them.
The ad film is directed by one of Thailand’s top commercial directors, Teeraphol Suneta, also known as Aei from Suneta House. It was released just in time for the Thai national long holiday, Songkran, when many Thais visit their hometowns to reunite with family.
Thasorn Boonyanate, chief creative officer of BBDO Bangkok, said, “For over 37 years, Five Star Chicken has been all about serving up delicious food that brings families together. With this campaign, we took it a step further by finding a creative way to grab the attention of the younger generation and encourage them to reconnect with their loved old ones over a shared meal.”
