Singapore – Kopiko, the popular coffee brand under Indonesian food and beverage company Mayora, has launched a new ad campaign that focuses on keeping coffee drinkers awake amidst their midday drowsiness.
The ad, conceptualised by BBDO Singapore, brandishes an energetic and effervescent tone to emphasise the awakening effect – or the ‘Kopiko effect’ – of taking Kopiko when you have trouble staying awake.
Furthermore, the ad–shot in Bangkok by Spunk Picture–is set against a high-spirited, well-known jingle in Asia, remixed in Spanish, the film shows how Kopiko wakes you up in everyday relatable scenarios, from battling the “Zzzs” on a drowsy work day to staying alert in the middle of a slow traffic jam.
Using a mix of humour and heart-warming sequences, the film delivers a story with universal appeal, catering to the expansive communities from the US and Hispanic markets – and perhaps, even beyond.
Ricky Afrianto, global marketing director of Mayora, said, “As a progressive brand with a global customer base, we always expect the highest standards in communications. Kopiko is a product that is consumed and loved by billions of consumers worldwide, and we wanted a film that speaks to the hearts of many while highlighting the strong qualities of Kopiko. We are happy to have worked with BBDO Singapore to make this vision a reality.”
Meanwhile, Guan Hin, creative chairman of BBDO Singapore, commented, “Kopiko produced many memorable ads in the past. We had the task of reimagining an ad that was loved by many in one market to another – this time to the US and Hispanic markets. Taking a homegrown Indonesian brand to the US market, BBDO is proud to have partnered with the Mayora team, who dedicated much time and effort to bring this production to life.”
