Jakarta, Indonesia – Whilst some individuals get anxious from suffering skin issues, Indonesian skincare brand Somethinc reminds everyone that there’s a solution to easily handle skin issues by unveiling newest products in its latest ad.
In collaboration with advertising agency TJT Creative Lab, the 90-second quirky ad showcases the skincare brand’s newest product line, Calmdown® Series, which is designed to provide relief and comfort for people who have calm sensitive, angry, and irritated skin.
This also features the products’ patented active ingredients and technology that instantly soothe irritated skin. The innovative range of products is an idea of Irene Ursula, who founded Somethinc skincare brand.
Irvine Prisilia, executive creative director at TJT Creative Lab, said that they want to elevate the skincare brand beyond a product story and create something that would resonate with audiences, therefore, they decided to craft this quirky ad.
Calista Primalia, creative director at Somethinc, added, “We love the quirky story of showing our skin cell as an angry skin cell and creating havoc in our skin. It is one of those ideas with legs a mile long. Allowing us to expand our messaging across channels and platforms.”
Other works from the campaign also include over 30 billboard spots all over Indonesia to reach a wider audience and promote the benefits of the new product range.
