Singapore – Cannes Lions, the global festival celebrating the creative excellence of the marketing and advertising scene, has recently concluded. The event, which happened from June 19 to 23, has seen a slew of much-celebrated marketing and advertising campaigns conceptualised by brand and agencies across Asia-Pacific.
The APAC region has seen 114 Lions won, much greater than the 104 Lions won in 2022. Some of the leading markets that have submitted include India, Japan, and Australia.
Without further ado, these are the major wins from APAC brands and agencies this Cannes Lions 2023:
“The First Digital Nation”
Client: The Government of Tuvalu
Agency: The Monkeys, part of Accenture Song
- Grand Prix – Titanium
- Silver (Sustainable Development Goals) Planet > Climate Action
- Bronze (Film) Innovation in Film > Screens & Events
“Phone It In”
Client: Skinny
Agency: Colenso BBDO
- 3X Grand Prix (Radio & Audio) Radio & Audio: Sectors > Consumer Services / Business to Business (each for the campaigns “Lawyer”, “Ad Agency”, and “Strip Club”)
- Gold (Industry Craft) Copywriting > Outdoor
- Gold (Media) Excellence in Media Craft > Use of Channel Integration
- Silver (Radio & Audio) Innovation in Radio & Audio > Use of Radio or Audio as a Medium
- Silver (Outdoor) Culture & Context > Breakthrough on a Budget
- Silver (Direct) Channels > Use of Print / Outdoor
- Silver (Media) Channels > Use of Audio Platforms (for “Skinny”)
- Bronze (Radio & Audio) Culture & Context > Breakthrough on a Budget
- Bronze (Direct) Excellence in Direct > Copywriting
“FitChix”
Client: Honest Eggs Co.
Agency: VMLY&R
- Gold (Outdoor) Ambient & Experiential > Promotional Items & Printed Media
- Silver (Outdoor) Culture & Context > Market Disruption
- Silver (Media) Media: Sectors > Food & Drink
- Bronze (Outdoor) Ambient & Experiential > Design for Promotional Items
“My Japan Railway”
Client: JR Group
Agency: Dentsu Inc.
- Grand Prix (Industry Craft) Art Direction > Brand & Communications Design
- Gold (Industry Craft) Illustration > Brand & Communications Design
- Gold (Design) Communication Design > Brand Collateral
“Shellmet”
Client: Koushi Chemical Industry Inc.
Agency: TBWA\Hakuhodo
- Gold (Design) Products > Lifestyle, Fashion, Leisure, Sports & Outdoor
- Gold (Innovation) Innovation > Product Innovation
- Bronze (Creative Business Transformation) Product & Service > Product
“The Last Performance”
Brand: Partners Life
Agency: Special Group, Auckland
- Grand Prix (Health & Wellness) Health Services & Corporate Communications > Insurance
- Gold (Creative Strategy) Partnerships & Perspectives > Collaboration
- Gold (Media) Media: Sectors > Consumer Services / Business to Business
- Bronze (Entertainment) Branded Content > Brand Integration
“Flipvertising”
Brand: Samsung
Agency: CHEP Network and The Sweetshop Sydney
- Grand Prix (Social & Influencer) Social Insights & Engagement > Audience Targeting / Engagement Strategies
- Silver (Direct) Data & Technology > Data-Driven Direct Strategy
- Silver (Direct) Digital & Social > Use of Digital Platforms
- Bronze (Media) Media: Sectors > Consumer Goods
“Airtel 175 Replayed”
Client: Airtel
Agency: Leo Burnett India
- Gold (Brand Experience & Activation) Excellence in Brand Experience > Launch / Re-launch
- Silver (Entertainment Lions For Sport) Sport-led Brand Experience > Sports Live Experience
- Bronze (PR) PR Techniques > Use of Events & Stunts
“A Train of Memories”
Client: Sotetsu
Agency: Six Inc.
- Gold (Film Craft) Production > Production Design / Art Direction
- Gold (Film Craft) Production > Achievement in Production
- Bronze (Film Craft) Post-Production > Visual Effects
- Bronze (Digital Craft) Form > Video / Moving Image
“Knock Knock”
Client: Korean National Police Agency
Agency: Cheil Worldwide
- Grand Prix – Glass: The Lion For Change
- Bronze (Direct) Direct: Sectors > Not-for-profit / Charity / Government
“Shah Rukh Khan-My-Ad”
Client: Mondelez International
Agency: Ogilvy Mumbai
- Effectiveness Grand Prix (Creative Effectiveness) Brand Challenges & Opportunities > Market Disruption
- Silver (Creative Effectiveness) Market > Single Market
“Bed-Verts”
Client: 10:PM
Agency: Howatson+Company
- 6X Silver (Industry Craft) Copywriting > Outdoor (each for the campaigns “Staph Infection”, “Backpackers”, “Fur Babies”, “Bedwetters”, “Mardi Gras Queen”, and “Spineless”)
- Bronze (Outdoor) Ambient & Experiential > Special Build
“Exhibit A-i”
Client: Maurice Blackburn
Agency: Howatson+Company
- Bronze (Print & Publishing) Culture & Context > Corporate Purpose & Social Responsibility
- Bronze (Direct) Data & Technology > Metaverse, New Realities & Emerging Tech
“Unbranded Menu”
Client: McDonald’s
Agency: Leo Burnett Manila
- Silver (Entertainment Lions For Gaming) Community > Influencer & Co-Creation
- Bronze (Entertainment Lions For Gaming) Challenges & Breakthroughs > Breakthrough on a Budget
“The Innocent Eyes”
Client: VOIZ
Agency: Ogilvy Bangkok
- Bronze (Film Craft) Production > Direction (The Eye)
- Bronze (Film Craft) Production > Direction (Left and Right)
- Bronze (Social & Influencer) Social Content Marketing > Social Film Series
“Kami”
Client: Down Syndrome International
Agency: Forsman & Bodenfors Singapore
- Silver (PR) Innovative Use of Influencers
- Bronze (Design) Digital Design
- Bronze (Digital Craft) Digital Illustration & Image Design
“Let Her Grow”
Client: Unilever Bangkok
Agency: Select Start Bangkok, Edelman Bangkok
- Bronze – Glass: The Lion for Change
- Bronze (Health & Wellness) Health Awareness & Advocacy > Brand-led Education & Awareness
“Well-Being Index (GDW)”
Client: Nikkei Inc.
Agency: Dentsu Inc.
- Gold (Creative Business Transformation) Business Design & Operations > Company Culture
- Silver (PR) Insights & Measurement > Research, Data & Analytics
“#BringBack2011”
Client: Oreo India
Agency: Leo Burnett
- Silver (PR) PR Techniques > Launch / Re-launch
- Silver (Social & Influencer) Excellence in Social & Influencer > Multi-platform Social Campaign
“Correct The Internet”
Client: Team Heroine
Agency: DDB New Zealand
- Silver (Direct) Digital & Social > Co-creation & User Generated Content
- Bronze (Direct) Digital & Social > Use of Digital Platforms
“The Reluctant Shanty”
Client: Australia for UNCHR
Agency: Finch
- Silver (Social & Influencer) Social & Influencer: Sectors > Not-for-profit / Charity / Government
- Bronze (Film Craft) Production > Use of Original Music
Other APAC wins in the Cannes Lions 2023 festival also include:
“Untangling the Politics of Hair”
Client: Stir
Agency: FCB India
- Gold (Industry Craft) Art Direction > Outdoor
“The Everything Book”
Client: Vedantu
Agency: Dentsu Creative
- Bronze (Design) Communication Design > Promotional Printed Media
“Undercover”
Client: Women Helping Women Asia
Agency: Ogilvy Hong Kong
- Bronze (Design) Digital & Interactive Design > UX, UI & Journey Design
“I’m Neale Daniher”
Client: Fightmnd
Agency: Clemenger BBDO
- Silver (Social & Influencer) Social Content Marketing > Co-Creation & User Generated Content
“Heinekicks”
Client: HEINEKEN
Agency: BBH Singapore
- Bronze (Outdoor) Ambient & Experiential > Promotional Items & Printed Media
“Beautiful Panic”
Client: The Ad Museum Tokyo
Agency: Dentsu Inc.
- Bronze (Industry Craft) Illustration > Brand & Communications Design
“Machinegun Mouth”
Client: Battleground Mobile India
Agency: DDB Mudra Group
- Bronze (Entertainment Lions For Gaming) Branded Content for Gaming > Audio-visual Content
“Play Has No Limits ft. Kenshi Yonezu”
Client: PlayStation
Agency: Six Inc.
- Bronze (Entertainment Lions For Gaming) Branded Content for Gaming > Audio-visual Content
“The Taiwanese World of Warcraft”
Client: World of Warcraft
Agency: Dentsu Creative Taiwan
- Bronze (Entertainment Lions For Gaming) Branded Content for Gaming > Audio-visual Content
“Kaguya by Gucci”
Client: Gucci
Agency: Dentsu Inc.
- Bronze (Film Craft) Production > Use of Original Music
“The Movies That Made (From) Us”
Client: Five Star
Agency: BBDO Bangkok
- Bronze (Social & Influencer) Social Content Marketing > Social Film
