Marketing Featured Southeast Asia

The Shilla Duty Free, Dr.Jart+ partner to launch Changi Airport-inspired travel-themed NFTs

Singapore – Department store company, The Shilla Duty Free, has partnered with skincare brand Dr.Jart+ to bring the world of travelling into the digital realm with the debut of the first Singapore Changi Airport-inspired travel-themed Non-Fungible Token (NFTs). 

Featuring iconic Singapore landmarks, the collaboration includes an exclusive set of two Non-Fungible Token (NFTs) and 9,000 Proof of Attendance Protocols (POAPs) while highlighting Singapore as a top travel destination, just as international travel continues to grow at Changi Airport in Singapore.

Featuring the work of graphic illustrator and 3D Art designer, Matssssal, the POAP and NFT artwork depicts Dr.Jart+’s white tiger mascot wearing an outfit inspired by the brand’s top-selling Cicapair franchise and its key ingredient, tiger grass.

In addition to the POAP, two one-of-a-kinds NFTs showcase the animated Dr.Jart+ white tiger mascot travelling through iconic landmarks in Changi Airport, a nod to the first-of-its-kind collaboration with The Shilla Duty Free at Singapore Changi Airport.

Bart Dubbeld, vice president and general manager at Dr.Jart+, Travel Retail Worldwide, said, “In partnership with The Shilla Duty Free, we are proud to bring this ethos to life in the form of NFTs inspired by Singapore’s Changi Airport. We look forward to taking travellers on a digital journey where they can discover not just an iconic destination, but also art and skincare.”

Meanwhile, Jeff Lee, managing director at Shilla Travel Retail in Singapore, noted, “As one of the world’s leading travel retailers, we will continue to create immersive brand activations with our partners to offer the best retail experience to travellers. We are thrilled to partner with Dr.Jart+ to enrich our offerings with innovative digital experiences and travel-exclusive products to delight our customers.”

As part of the collaboration, consumers and NFT enthusiasts worldwide can collect the complimentary POAP and stand to win one of the two limited edition NFTs through a contest from 10 until 31 August 2022. To enter, participants have to submit a Singapore or travel-inspired name, which should be in English with up to five words, for the set of limited edition NFTs on The Shilla Duty Free website. 

The top two creative submissions will each win one of the two NFTs and one year’s supply of skincare products from Dr.Jart+, which is worth S$1,000, with winners announced on 6 September 2022 via The Shilla Duty Free’s website, Facebook, and Instagram. The NFTs will be minted and released to each winner’s digital wallet address provided in the entry form.

Moreover, travellers to Changi Airport can also take home a set of the brand’s most popular masks – Dr.Jart+’s Dermask Water Jet Vital Hydra Solution 2+1 set (3 boxes x 5 sheets) at S$50. This travel-exclusive set is available at The Shilla Duty Free in Singapore Changi Airport Terminals 1 and 3.

Teo Chew Hoon, managing director of airside concessions at Changi Airport Group, commented, “We are excited to inspire the first travel-themed NFTs launched in collaboration between Shilla Duty Free and Dr.Jart+. The expansion into the digital realm enables travellers to discover a trove of exciting experiences and products available even before they embark on their journey at the airport.”

Marketing Featured Southeast Asia

Changi Airport launches interactive gallery to promote Changi tourist attractions

Singapore – Changi Airport has launched its newest initiative called ‘Hello, Changi Precinct’ that involves an interactive gallery and a curated district tour of Changi to promote the local district’s tourist attractions to airport visitors.

A newly curated tour of Changi Airport traces the development of the airport from humble origins through the stories of airport staff and visitors. The tour begins in Terminal 1 and guides participants to discover the airport’s recreational spaces, artwork installations, designs, and heritage businesses. 

Participants will also gain a deeper understanding of the airport while exchanging stories with airport staff they meet along the tour, giving them a peek into behind-the-scenes operations that keep Changi Airport running, as well as anecdotes of people who have worked and visited Changi Airport from the past to the present.

In addition to the two new tours, visitors can also sign up for six other tours running till October, each exploring a key area of the Changi Precinct such as Bedok, Pulau Ubin and Pasir Ris. For a more hands-on experience, look forward to curated specialty and craft workshops during the September school holidays, where participants get to meet and learn traditional skills from craftsmen within the precinct.

Lim Ching Kiat, Changi Airport Group’s Managing Director of Air Hub Development, said, “Many of the travellers who fly to Changi Airport are interested to venture beyond the airport to explore the Changi Precinct, which is rich with local history and culture. Hence, Changi Airport Group has been working with various partners around Changi Airport over the last two years to promote appreciation of the many hidden gems of the eastern part of Singapore.” 

He added, “We invite local residents and travellers to kickstart their journey of exploring the charms of Singapore’s East through the “Hello, Changi Precinct” gallery. We hope this allows them to understand the Changi Precinct deeper and encourage exploration of lesser-known spots in Singapore.” 

The ‘Hello, Changi Precinct’ gallery will run till 23 October 2022 at T3 Departure Hall. Admission is free. Meanwhile, precinct tour prices start from S$20 per person.

Marketing Featured Southeast Asia

Singapore’s first Peanuts-themed snow house to come to Changi Airport this June

Singapore – As kids step into vacation mode, Changi Airport in Singapore is making the most out of the holidays by bringing Snoopy and friends to kids through an exciting and one-of-a-kind snow house. Winter arrives early at Changi Airport with a double-storey snow house at Terminal 3 (T3) where guests can take snow luge rides, zip down a snow slide, dig mini trenches with snow excavators and watch snowfall with an enchanting light and sound show.

Opening from 27 May to 11 July, the snow house is filled with recreational activities that let kids recreate winter memories. For one, the peanuts-themed destination comes with a mini snow slide that is complete with a snow luge. The house also features a snow digger site where guests can dig mini snow trenches. 

Moreover, guests can experience sub-zero temperatures at the snow pit and have a “magical time” watching snow float down the 7-metres-tall Peanuts Snow Hangout in a 1 to 2-minutes enchanting light and sound show.

One of the main attractions is the life-sized ice sculpture of Charlie Brown, hand-carved by local artist Jeffrey Ng, who has won numerous awards across his over 30 years of experience sculpting ice worldwide. 

Phau Hui Hoon, GM of Changi Airport Group for Landside Concessions, said, “Changi Airport is always on the lookout to delight our visitors and travellers in novel ways, whether it is through curating new activities and experiences or bringing in new retail and dining brands. This June, Changi welcomes the well-loved Charlie Brown and Peanuts gang to Changi Airport for the first time. The multiple facets of Charlie Brown’s character have resonated with fans over several decades and we also see this as a good chance for parents to reminisce their childhood memories with their children.”

Five Peanuts-themed photo spots are, in fact, situated across T3 including a 5-metres-tall topiary featuring Snoopy and his best pal Woodstock on a large-moving skateboard. According to the airport, the massive 350kg structure is made of over 2,500 hydrangeas and pom poms that took over two months to put together.

Those that are interested to experience the snow house can book their slots on the iChangi app from 20 May 2022. Peanuts Snow Hangout runs daily from 11 am to 10 pm from 27 May – 26 June, 1-3 July, and 8-11 July 2022. 

Aside from the new snow house, the airport revealed that it will also be launching 3 new F&B destinations in June; namely Husk Nasi Lemak, Matchaya, and Flash Coffee.

Marketing Featured Southeast Asia

Manulife SG gives back to local healthcare workers through ‘Sky Nets’ treat

Singapore – As a way to show its appreciation for healthcare workers’ efforts during the country’s battle against the pandemic, Manulife will be giving away up to four complimentary admission passes to workers to the Manulife Sky Nets – Walking at Jewel Changi Airport. 

The recent campaign is in line with the company’s “Life Goes On, Let’s Move Responsibly”, which focuses on encouraging Singaporeans in embracing life in the new normal.

For Darren Thompson, chief customer officer at Manulife Singapore, the campaign launch is a way of bringing the focus point of gratitude to healthcare workers.

“2020 has been a whirlwind of a year for everyone, but no community has fought and endured the eye of the storm quite as much as healthcare workers. In the thick of the pandemic, these dedicated and resilient individuals not only performed their duties diligently, but also risked their lives to protect public health,” Thompson said.

He also added, “At Manulife, people are at the heart of what we do and we pride ourselves on walking with our customers and ensuring that their needs are upheld in every season. We want to thank these everyday heroes for their spirit of sacrifice, and are humbled to extend to them a window to unwind. We hope that this simple act will be an opportunity for our frontline fighters to take time to put them and their families first, even for just a few moments.”

To redeem their admission tickets, healthcare workers simply need to flash their own vocational passes at the Concierge Counter located at level 5 of Jewel for their admission tickets

The campaign is effective from November 25, 2020 to December 25, 2020, and in support of SG Cares Giving Week 2020.

Marketing Featured Southeast Asia

Singapore’s Changi airport is named safest in the world amid new normal

Singapore – Safe Travel Barometer, a comprehensive database for COVID-19 traveler health and safety protocols, has released the Safe Travel Score for airports worldwide, where Singapore emerged as the safest airport in the world. 

The country’s Changi airport received a Safe Travel Score of 4.7 out of 5. The score indicates preparedness of the travel industry as part of the “new normal.”

The Safe Travel Score is based on an independent audit of more than 20 safety parameters applicable to in-airport experience, including COVID-19 related hygiene and safety measures announced among travelers, airline crew, and on-ground staff.

According to the travel advisory, Changi airport has taken several proactive measures, including the implementation of touchless processes to enhance the passenger experience across the landside and airside areas. These include sensor-based check-in kiosks and biometric-based immigration systems to eliminate fingerprint scanning.

Rated next to Changi airport, and included in the top 10 are Frankfurt Airport (FRA), Chengdu Shuangliu International Airport (CTU), and Delhi’s Indira Gandhi International Airport (DEL). Each tied at a Safe Travel Score of 4.6 out of 5. UAE’s Abu Dhabi International Airport (AUH) and Dubai International Airport (DXB), on the other hand, are tied at 4.5 each.

Other airports that made it to the list include Bengaluru Kempegowda International Airport (BLR), Hong Kong International Airport (HKG), Beijing Capital International Airport (PEK), and London Heathrow (LHR).

Virendra Jain, co-founder and CEO of Safe Travel stated, “Airports play a critical role in easing the passengers into the new normal. They are the first line of defense in ensuring a safe and less anxious journey. Overnight, hundreds of airports worldwide had to upend their operational processes; research, evaluate and implement a variety of initiatives to ensure traveler and crew safety and comfort, while also minimizing the chances of COVID-19 transmission.”

Jain added, “The successive release of the Safe Travel Score for airlines and airports allows us to piece together a holistic view of air travel, beginning from the airside all the way through on-board experiences. Our independent rating centered on traveler health and safety measures establishes a baseline for travel brands, while equally offering travelers a glimpse into what they can expect in their journeys.