The Nature Conservancy taps VMLY&R to enhance social, digital presence for APAC-centric projects

Singapore – Global brand and customer experience agency VMLY&R is partnering with global environmental organisation The Nature Conservancy (TNC) to enhance the organisation’s social and digital presence to increase awareness, funding and action for its climate-fighting projects across the Asia-Pacific region.

Through the mandate, the agency will be responsible for developing TNC’s new digital platform, which will be the central portal for the charity’s employees, volunteers, donors and other partners, providing crucial information on its strategic plan and 2030 goals, along with detailed information and progress updates on its various projects, both regionally and by country.

VMLY&R will also lead TNC’s social content strategy across the region, performing an in-depth social audit with data analysis to understand current awareness levels and perceptions of TNC. 

The agency will use the insights and analysis to streamline the charity’s ability to reach and positively engage with its key audiences in the region, including potential donors, members and partners, spanning high net worth individuals, corporates and business leaders, governments, academic institutions, other non-governmental organisations (NGOs), media, influencers and more.

Genevieve Jiang, director of marketing and communications for Asia-Pacific at The Nature Conservancy, said, “Taking our digital and social presence to the next level is a crucial part of our organisation’s evolution in the region, allowing us to better connect with our teams and key target audiences to communicate the importance and urgency of the work we do.” 

She added, “This will help us drive funding, collaborations and partnerships – which are essential for creating real impact in APAC. We are delighted to be working with a purpose-driven agency that understands our goals and is dedicated to helping us achieve them.”

Meanwhile, Rhys Taylor, managing director at VMLY&R Singapore, commented, “At VMLY&R we are committed to creating connected brands that can have real influence. TNC has an important mission that affects us all, and we are privileged to be working to help them move the dial to combat the climate crisis.” 

Taylor added, “We believe that seamless, intuitive user experience is fundamental in creating a connected brand, and will be working with TNC to help them meaningfully engage with the right audiences, at the right times, in the right places, in order to maximise their footprint and create a greener, more sustainable future for all.”