Bangkok, Thailand – Thai property developer Ananda Development, together with advertising agency GREYnJ United, has released a short music video ‘Urban Hero’ which aims to send a rush of hope and boost the morale of Thais by acknowledging Thais’ courage during these trying times.
While Thailand is looked to early on as one of the model countries in managing the virus, currently, it is now dealing with the third wave of COVID-19 infections. People are stressed and overwhelmed as the pandemic takes hold once again with the government forced to implement semi-lockdown restrictions.
The 45-second film features a montage of locals going on about their daily lives trying their best to make sense of a normal routine.
The song was performed by the country’s aspiring rapper OG Bobby. OG Bobby was born in Thailand but was raised in Florida, United States. He pursued his rapping career by going back to his birth land and joining record label Hype Train. Bobby is known for his song ‘Aye Aye OG’.
‘Urban Hero’ by OG Bobby tells of the current life that while difficult and uncertain, people are still managing the best they can, making them real-life heroes on their own. The song features an upbeat tune with lyrics portraying human resilience, hope, and optimism.
Asawin Phanichwatana, the deputy chief creative officer at GREYnJ United, shared that every story can be inspiring, and it resonates with the concept of an ordinary hero.
“Everyone is a hero, especially in these times, and we are each the hero for our own story,” said Phanichwatana.
The ‘Urban Hero’ music video has been released across multiple digital platforms.
