Bangkok, Thailand – As more international borders are starting up to open up again to boost tourism, many foreigners are now searching for their next travel destination. And for this year, the Asian country of Thailand emerged as the most-searched global destination foreigners want to travel to, according to the latest data from digital travel platform Agoda.
According to the data, Japan, the United States and Singapore are the markets most keen to head back to Thailand following the local government’s efforts to revitalise international tourism with initiatives such as Thailand Pass and the Sandbox programme.
Other markets interested in visiting Thailand include the United Kingdom, France, and Switzerland, as well as South Korea, Maldives, the Philippines, and Indonesia.
Damien Pfirsch, chief commercial officer at Agoda, said, “While the government has made great efforts to help streamline the booking experience for travellers gearing to get back out there, with Test & Go, Sandbox and Thailand Pass, it can be daunting and time consuming for international travellers to keep track of these requirements, and the processes needed.”
Pfrisch added that they have worked on integrating its booking data seamlessly to the Thailand Pass platform in order to help travellers upload booking details automatically, reducing the room for human error.
To aid with this anticipated influx of travellers, Agoda has collaborated with Finema, the technology company responsible for the development of Thailand Pass on behalf of the Department of Consular Affairs, under the Ministry of Foreign Affairs.
“At Agoda, we want to make the customer travel experience as hassle-free as possible. We understand that the new world of travel is going to come with its fair share of challenges and want to help make it easier with our tech expertise. With this partnership, and many others we are working on in the region, we hope to help our customers through their pre-departure journeys,” Pfrisch concluded.
