Jakarta, Indonesia – A significant channel partnership has been announced by TenMax, an AI Martech company with its headquarters in Taiwan, and Infobip, a global cloud communications platform.
Through this partnership, marketing automation and digital transformation solutions will be made available to the Indonesian market.
TenMax was chosen by Infobip as a partner due to their experienced local engineering team and a track record of working with clients like Gojek. Gojek’s Gojek Ads Network (GoGAN), a comprehensive digital advertising solution, was supported by TenMax’s AI engineering.
TenMax Indonesia (TMI), a Jakarta-based subsidiary of TenMax, will offer its clients in Indonesia the full range of omnichannel messaging channels, tools, and solutions for customer engagement offered by Infobip. TMI will also provide customised implementation and service support on a local level.
With a focus on the unique requirements of its preeminent small and mid-sized enterprises (SMEs), Indonesia is a crucial market for Infobip. SMEs accounted for 97% of domestic employment in 2020 and nearly 56% of Indonesia’s business investment.
Furthermore, Indonesia is a developing, tech-savvy market distinguished by a young population. The digital native Gen Z in Indonesia, which makes up 52% of its 270 million people, spends 8.5 hours per day on their smartphones, 2 hours longer than the APAC average.
Jeremy Lin, general manager of TMI, said, “Infobip’s solutions help lower the barriers to marketing automation, which we believe is crucial to addressing the customer retention challenges faced by Indonesian SMEs.”
He added, “They often have extensive customer lists but struggle to retain customers due to a lack of access to the right tools. Infobip is the perfect match for the Indonesia market, and we are thrilled to partner together.”
Meanwhile, George Ni, regional director of partnerships and alliances, APAC at Infobip, expressed, “We are delighted about our partnership with TMI and the opportunities it presents for Indonesian businesses. TMI’s deep understanding of the local market combined with Infobip’s powerful solutions will provide businesses with the essential tools needed to enhance customer experiences.”
Ni added, “Together, we are well-positioned to make a positive difference that builds strong customer relationships in Indonesia.”
