Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured APAC
No posts found

TDGA, One Digital Entertainment ink Asia partnership to launch NASA supported reality show ‘Space Hero’

by Carlo Sarabia

-

March 4, 2022

TDGA, One Digital Entertainment ink Asia partnership to launch NASA supported reality show ‘Space Hero’

Singapore — Founded by Thomas Reemer and Deborah Sass and led by former News Corp Europe chief, Marty Pompadur, TDGA Holdings Ltd., the United Kingdom-based media company has announced its exclusive collaboration with industry veterans and Asian digital media conglomerate, One Digital Entertainment today to create the future-facing experiential reality show ‘Space Hero’.

Through the partnership, One Digital Entertainment is responsible for the strategy on building the brand Space Hero through product strategy, regional development, media alliances and brand marketing for the world’s first-ever global casting show, where contestants compete for a trip into space exclusively for the territories of India, South East Asia and MENA.

Space Hero will be the World’s first global casting show to transport a civilian into space as part of a USD$155m 6-day mission orbiting Earth and synching with the International Space Station. It is a first-of-its-kind, global media company that unites citizens around the world and inspires community, collaboration and innovation here on Earth; through a biennial competition where people from all walks of life have the chance to compete and select one of their peers for a mission to space. Through interactive, immersive, produced and user-generated content, the Space Hero platform encourages participants and fans to be inspired by the wonder of space, to create change at home.

The reality show will select 24 contestants from around the world, twelve men and twelve women, twelve from emerging countries and twelve from developed countries. They will be housed in the Space Village, a state-of-the-art futuristic sustainable experience, but with space-age technologies and the experiential feel of space. The show will document their lives as they prepare to compete for the venture into space on the free-flyer mission. On the show, the contestants will have their emotional, mental and physical strength tested, similar to how astronauts train before a flight. In a sort of elimination challenge, the show’s house activities, challenges and voting will narrow down the list of candidates until only one person remains.

Thomas Reemer, creator and founding partner of Space Hero, said that TDGA is glad to have partnered with One Digital Entertainment and that they shall bring in their robust expertise for the territories of South East Asia, India and MENA regions. Reemer continued by saying these territories have very high online participation for some of the biggest global events and they are excited to further expand our operations, in order to build various business and marketing synergies via our partners One Digital Entertainment.

Shabir Momin, managing director and co-founder of One Digital Entertainment, commented, “Space travel has been a dream for millions for many decades and Space Hero is making that dream a reality; giving the common man an opportunity to engage with space. We are thrilled to join hands with Space Hero to forefront its’ trajectory within the Asian communities.”

Deborah Sass, founding partner and co-CEO of Space Hero, shared, “The opportunity of space exploration is not limited to specific citizens, countries or for defined income groups anymore. Space is one of the most inaccessible industries in the world. Space Hero is giving you that access! With our mission to make Space Hero a truly global platform that is united by people from different countries and of different colour, creed and races, the partnership with One Digital Entertainment solidifies our commitments towards the same.”

Meanwhile, Gurpreet Singh, COO and co-Founder of One Digital Entertainment, disclosed, “It is indeed a proud moment as this partnership marks Space Hero’s maiden partnership in Asian region. We aspire to strengthen Space Hero’s long-term vision with strategic and unique partnerships within the media gamut. Space Hero is setting benchmarks in the space media business, and we are excited to use our experience in the various verticals to bring these projects to a global audience.”

The entire mission will be live-streamed 24/7 and live interactions with the participants are possible. The show is expected to air in 2023, and anyone over the age of 18 with a basic level of English can apply for the competition. Space Hero is planning 15 seasons over the next 30 years, eventually flying beyond the ISS, to the Moon and Mars. The Space Hero project is supported by over 70 space agencies and space institutions globally, plus over 55 private Space companies from around the world. On April 12, 2021, marking the 60th anniversary of the first human in space, Yuri Gagarin, Space Hero signed a Space Act Agreement with NASA; becoming the first media company to do so in decades.



Related Tags Partnership NASA TDGA Space Hero Reality show One Digital Entertainment
Share this article

Related Articles

View All
Red Bull, The Chiefs esports team renew long-standing partnership
Marketing Featured ANZ
Red Bull, The Chiefs esports team renew long-standing partnership
February 1, 2022
By Carlo Sarabia
Hitachi-Medallia-CX-Partnership-Japan
Technology Featured East Asia
Hitachi joins Medallia’s strategic partnership program in Japan
January 12, 2022
By Teddy Cambosa
InMobi-Telkomsel-Mobile-Marketing-Partnership
Technology Featured Southeast Asia
InMobi, Telkomsel announce partnership to aid mobile marketing in Indonesia
January 12, 2022
By Teddy Cambosa
Johnnie-Walker The Walker program
Marketing Featured Southeast Asia
Johnnie Walker’s latest program to bring back social spaces for Thais amid pandemic
January 11, 2022
By Jean Cabico
Paper-Moose-COVID-19-Vaccine-Ad-Gruen-Series
Marketing Featured ANZ
Paper Moose’s COVID-19 vax ad pitch wins in TV series Gruen
October 14, 2021
By Teddy Cambosa
Trese-Netflix-Philippines-GIGIL-Campaign
Main Feature Marketing Southeast Asia
READ: A timeline of Netflix PH’s ramped-up campaign for occult series ‘Trese’
June 16, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.
Main Feature Marketing Platforms APAC
MARKETECH APAC to discuss latest social advertising trends in new webinar
March 2, 2022
By MARKETECH APAC
Top Stories for February: Tech-enabled coffee chain bags top spot
Main Feature Marketing APAC
Top Stories for February: Tech-enabled coffee chain bags top spot
March 1, 2022
By MARKETECH APAC
This overarching report explores the current state of customer engagement and tells marketers what they need to know
Main Feature Marketing Partners APAC
Explore the state of customer engagement in 2022
February 16, 2022
By MARKETECH APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Main Feature Technology APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
February 10, 2022
By MARKETECH APAC
CF-Feature-Image-1
Main Feature Marketing Partners Southeast Asia
Brands, conquer the Malaysian market with this all-embracing local consumer report
February 10, 2022
By MARKETECH APAC
What’s NEXT: Top tips for CRO this 2022
Main Feature Marketing APAC
What’s NEXT: Top tips for CRO this 2022
January 31, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin