Singapore – TBWA\Media Arts Lab, the bespoke global creative agency dedicated to Apple, has announced the appointment of Terence Leong as its new executive creative director for the Southeast Asia region.
Leong brings with him 21 years of experience in innovation and a continuous pursuit for excellence. His unique mantra, ‘Let’s Make Epic Shxt’, embodies his commitment to transformative and pioneering work.
Prior to joining TBWA\Media Arts Lab, he has worked with several agencies, including Wieden + Kennedy Shanghai, JWT, R/GA, and AKQA Tokyo, and has collaborated with clients such as Nike, Google, and Sony.
In this newly created role, Leong will report to Brent Anderson, global chief creative officer at TBWA\Media Arts Lab, and will work in partnership with Michaela Futcher, managing director and head of strategy at TBWA\Media Arts Lab Asia Pacific.
Leong’s appointment underscores the creative agency’s commitment to pushing the boundaries of innovative storytelling and creativity.
Speaking on the appointment, Anderson said, “Terence’s creative vision resonates with our obsessive commitment to creativity. He is known for his determination to redefine what is possible and defy what’s expected. His leadership in Singapore and Southeast Asia will help establish our creative presence in the region.”
Also commenting on his new role, Leong shared, “I’m excited to be surrounded by really smart and passionate people who want to do the best work of their careers. I feel right at home. We’re ready to switch to the more dangerous gear and make work that people can’t ignore.”
