Kuala Lumpur, Malaysia – Malaysian based Taylor’s University, through its School of Media and Communication, has recently signed a memorandum of understanding (MoU) with Omnicom Media Group (OMG) Malaysia, marking the commencement of a dynamic collaboration aimed at fostering talent development within the advertising and media industry.
This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
The collaboration will facilitate initiatives such as guest lectures, industry workshops, internships, collaborative industry projects, and sharing real-life case studies and experiences with students through projects from OMG’s wide repertoire of clients, which will offer students with opportunities to gain practical experience, network with industry professionals, and stay ahead of emerging trends in advertising and media.
Additionally, this partnership also highlights the importance of industry-academia collaborations in addressing the talent needs of the advertising sector. By fostering closer ties between educational institutions and industry players, both parties can leverage their respective strengths to create impactful learning experiences and drive innovation in talent development.
Neethianathan Ari Ragavan, executive dean of the Faculty of Social Sciences and Leisure Management at Taylor’s University, expressed his enthusiasm about the collaboration, stating, “This partnership exemplifies our commitment to providing our students with real-world experiences and industry exposure. By working closely with OMG Malaysia, we aim to empower our graduates with the skills and insights needed to excel in the dynamic field of advertising.”
Meanwhile, Eileen Ooi, CEO of OMG Malaysia, commented, “As a leading media agency, we recognise the importance of nurturing the next generation of talent in our industry. By partnering with Taylor’s University, we are committed to supporting the development of future-ready professionals who will drive innovation and excellence in advertising and beyond.”
