Tata Communications secures five-year broadcasting deal with World Athletics

Singapore – Tata Communications has announced a five-year global host broadcasting services deal covering the World Athletics Series of events.

From 2025, Tata Communications will be a key strategic supplier for World Athletics, with a view to elevating innovation and audience engagement to new heights.

Through this partnership, Tata Communications will empower World Athletics to captivate a global fan base and forge lasting connections with the sport by amplifying the excitement and drama of live global athletics competitions.

The company will deliver customised, world-class live content to broadcasters across continents, to ensure the action reaches fans in every corner of the globe. As the host broadcaster, it will take on the pivotal role of crafting immersive coverage for World Athletics events globally.

Furthermore, Tata Communications will enable broadcasters to elevate the viewer experience and create a connected fan base through localised regional feeds.

The deal with World Athletics benefits from Tata Communications global media platform underpinned by a video native edge platform and application stack, offering reliable end-to-end support that meets the coverage demands of the sport’s action-packed calendar of international events.

Talking about this collaboration, Dhaval Ponda, global head of media & entertainment business at Tata Communications, said, “It is an exciting time of new content and changing viewer demands. Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet its ambition of bringing athletics and inspirational stories to fans around the world.”

“We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA or beyond. As we bring the vibrancy of global athleticism to screens, I’m eager to see those stories inspire the next generation of Indian sporting excellence,” he added.

The collaboration kicks off during another huge year for the sport, with 2025 including the World Athletics Indoor Championships in Nanjing in March, World Athletics Relays in Guangzhou in May and World Athletics Road Running Championships in San Diego in September, as well as the flagship World Athletics Championships in Tokyo.