Tag: Digital
Malaysia – As part of its first major brand refresh in decades, Spritzer has launched ‘FLOW WITH JOY’, a new brand movement aimed at positioning the company beyond hydration and into the broader everyday wellness space. Developed in collaboration with JUNO, the campaign marks a strategic shift for Spritzer...
The mandate was completed following a competitive pitch that involved a dozen agencies, according to official tender documents.
The weakness was broad-based across most media segments, reflecting ongoing structural shifts in advertising spend as well as softer economic and consumer sentiment. Free-to-air (FTA) television and digital advertising were among the most affected categories.
Indonesia – Cheil Indonesia has named Nayeon Chae as its new digital service lead, bringing her global digital expertise to strengthen Samsung’s B2B and D2C digital operations in Indonesia while driving the agency’s next phase of integrated digital innovation. Nayeon’s digital leadership experience spans...
Suncorp has long advocated for greater investment in resilience and mitigation initiatives to reduce the impacts of extreme weather at both a community and household level - Haven is the insurer’s groundbreaking next step in this mission.
China – Coca-Cola has brought back its iconic ‘Share a Coke’ campaign, launching a new China-focused initiative that features personality-themed bottles designed to spark fun and meaningful connections among friends and family. Developed by WPP Open X and led by Ogilvy Shanghai, Coca-Cola’s latest iteration...
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
How can MSMEs balance digitalisation with meeting customer needs without becoming overwhelmed? The key lies in understanding their customers' unique shopping journeys and enhancing their experience incrementally with targeted digital solutions.
Nearly two-thirds (61.5%) of Southeast Asia’s population are active on social media, accounting for 10.2% of the world’s social media identities, according to a report by We Are Social and Meltwater.
The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)