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Marketing Featured Southeast Asia

Stellar Ace inks MoU with REVEZ Motion to explore next-gen digital interactive media

Singapore – To continuously enhance creative tech advertising for businesses, Stellar Ace, the media and digital arm of Stellar Lifestyle, has signed a Memorandum of Understanding (MoU) with REVEZ Corporation’s wholly owned subsidiary REVEZ Motion for the advancement of next-gen digital interactive media in Singapore.

The opportunities include the adoption of REVEZ’s Metaverse, augmented reality, mixed reality, virtual reality, and a suite of cutting-edge technologies with 5G-ready capabilities as part of Stellar Ace’s expansion into an omnichannel advertising ecosystem. Both parties will also brainstorm ways to create Intellectual Property relating to digital creative initiatives. as well as conduct business feasibility, research, and development in the media industry to create new go-to-market experiential engagements.

PLONK, REVEZ’s MarTech platform, will be the first product in this collaboration to be launched. One of the region’s first web AR Content Management platforms makes AR campaign executions easy, cost-efficient, and consumers can view it easily with no app required. An immediate application would be the enhancement of social messaging communications such as Singtel location-based SMS. Traditional text will now come with an added AR experience for brand awareness and product showcasing through gamification to deliver consumer engagements.

“We look forward to enhancing our omnichannel solutions with REVEZ to include Extended Reality Technology and Metaverse. As we work on R&D for creative digital solutions, we aim to break new ground in the areas of digital innovation, engagements, and holistic insights in campaigns across our HOME, TRAVEL, EAT, SHOP & PLAY daily touchpoints platforms,” said Jeslyn Tan, managing director of Stellar Ace.

Meanwhile, Victor Neo, deputy board chairman and group CEO of REVEZ Corporation, commented, “REVEZ Motion is pleased to work towards more innovative and creative solutions. This will herald a new generation of advertising and digital creativity in campaigns. With Stellar Ace’s advertising ecosystem, we can extend more options to offer new edge creative experiences to customers.”

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Marketing Featured Southeast Asia

Stellar Ace unveils digital avatar influencers WINKmets

Singapore – Stellar Ace, the media and digital arm of Stellar Lifestyle, has unveiled its digital avatar influencers called WINKmets, which will promote creative content generation with the latest trends and happenings in Singapore.

The digital influencers are launched to mark Singapore’s 57th National Day.

The WINKmets includes Cashie Greeny, Shopper Pinky, Chef Reddy, and Gamer Bluey; these curious and adventurous explorers will feature across the island in Stellar Ace’s Home, Travel, Eat, Shop, Play (HTESP) consumer daily touchpoint ecosystem.

According to Stellar Ace, working with the WINKmets as influencers, partners and advertisers can create customisable and engaging content for Stellar Ace’s social media platforms, and their extensive digital out-of-home network, consisting of 6000 screens. 

“That’s targeted engagement to 35 million eyeballs every week. On top of this, there is direct engagement with the WINK+ App’s 220,000-user base. This is a cost-effective and streamlined way for brand exposure,” the company stated.

Meanwhile, Jeslyn Tan, managing director at Stellar Ace, commented, “This is an opportunity to change how we engage the public, in a way that’s more personable, conversational, and out of the box. Each of these WINKmets represent our audience. They are as amusing as they are relatable. This is us creatively repositioning ourselves to deliver a connected online and offline engagement experience for brand messaging and product content sharing.”

The WINKmets will share their personality and stories with artificial intelligence voices modelled after SMRT staffs that had been identified through an internal voice search campaign in June 2022. 

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Marketing Featured Southeast Asia

TransitLink, Stellar Ace ink two-year marketing partnership

Singapore – TransitLink, a service provider in Singapore’s public transport sector, and Stellar Lifestyle’s media and digital arm, Stellar Ace, have joined forces for a two-year marketing partnership, aimed at promoting TransitLink’s TL SimplyGo app and Stellar Ace’s WINK+ app.

TL SimplyGo mobile app allows commuters to make contactless fare payments on buses and trains with their bank cards, while WINK+ app is an engagement platform that rewards users with points for active engagements within the WINK+ ecosystem. 

The move follows the successful execution of their current ‘Unleash The Gates’ campaign, which showcased the WINK+ app’s gamification and rewards capability and resulted in a significant uplift of new TL SimplyGo app users. 

As part of the partnership, TransitLink will be adopting the WINK+ app as a customer loyalty platform for the redemption of rewards such as public transport fare rebates that may be offered under any acquisition campaign to drive usage of the TL SimplyGo app and WINK+ app. 

Furthermore, TransitLink has exclusively appointed Stellar Ace as the sales and marketing representative for all its available offline and online advertising assets such as the TL SimplyGo app and its transit ticketing machine, the TransitLink Kiosk, which is located at major bus interchanges and integrated transport hubs. The addition of these new advertising assets will expand Stellar Ace’s Home-Travel-Eat-Shop-Play (HTESP) Daily Touchpoint Ecosystem.

Yuen Hee Lee, TransitLink’s chief executive officer, said, “It is also a step towards opening up opportunities with partners and advertisers to expand the range of benefits that our users can enjoy on top of the services that we are currently offering.”

Meanwhile, Jeslyn Tan, Stellar Ace’s managing director, shared that the multi-prong alliance created exciting engagement milestones for both apps and reinforces an even stronger and targeted reach of their consumers utilizing public transport daily. 

“The understanding of the transit audience travel pattern will help us synergize transport-related activities through SimplyGo and a consumer loyalty program with the WINK+ app. For Advertisers, coming on board Stellar Ace will mean reaching out to a connected and seamless Offline to Online (O2O) audience with a continuous recall of your brand message with accountable ROIs,” said Tan.