Jakarta, Indonesia – Global marketing and communications group Stagwell has announced it has added the Leverate Group, an integrated and independent full-service agency based in Indonesia, to its expanding Global Affiliate Network.
Leverate Group is known for delivering bespoke strategies encompassing media, creativity, and technology. Since its inception in 2015, the agency has amassed a number of highly regarded clients, including Allianz, Astra Group, BTN Bank, BRI Bank, Permata Bank, BMW, and Merries.
With Leverate Group joining Stagwell’s network, the agency is set to offer robust omnichannel media buying and activation capabilities to Stagwell’s global client base, extending the network’s Asia Pacific footprint of creative, media, and digital services.
The partnership significantly strengthens Stagwell’s reach in the region as well as the network’s omnichannel media buying and activation capabilities. Moreover, the new addition underscores the network’s accelerating commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia and over 25 affiliate partners in Asia to date.
With forecasts suggesting Indonesia will rank among the top five global economies by GDP in 2030 (as projected by the National Research Group), this collaboration underscores Stagwell’s unwavering commitment to providing adaptable and streamlined client solutions within this rapidly expanding, mobile-first market.
Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM, and North America, extending Stagwell’s global operational reach to 98 countries.
Commenting on the partnership, Randy Duax, managing director for Asia-Pacific at Stagwell, said, “As Southeast Asia’s largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer and for Indonesian brands to take share in the global market.”
He added, “Partnering with Leverate positions Stagwell to comprehensively support our clients’ ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and an intricate understanding of Indonesia’s rich cultural make-up into our service set.”
Meanwhile, Marlina Lim, chief executive officer of Leverate Group, shared, “At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not to just build our clients’ brands but also to grow their businesses. We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy.”
