Singapore – AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans.
SQREEM Technologies’ acquisition of Trade Indy plays a pivotal role in transforming the digital marketplace, enabling marketers to engage in the cookie-free future.
The acquisition creates an innovative offering that will establish the company’s position as a global AI partnership provider. For both agencies and clients, the acquisition will enable brands to pinpoint and showcase their target audiences with unparalleled accuracy, fostering enduring digital connections, amplifying brand influence, and ensuring budget accountability.
Furthermore, Mark Rosenberg and James Robertson, directors at Trade Indy, see this acquisition as a logical evolution, as both entities align in their commitment to delivering top-tier technology and customer service. Joining forces with SQREEM grants Trade Indy access to the most extensive audience taxonomy globally, complemented by its vast network for activation and supply.
The acquisition commenced immediately, with Trade Indy now integrated into the SQREEM Technologies Group.
Rosenberg commented, “The agreement to merge with SQREEM expands both business offerings by bringing together our experienced managed service team with advanced, cookieless, AI-driven technology. This move into the SQREEM group is an exciting growth opportunity at a time when the market is demanding next-generation digital media solutions.”
“We are excited to see this relationship expand our horizons and provide us with not only the resources to maintain growth but also to introduce the SQREEM platform to other agencies and brands across the region,” Robertson further added.
Meanwhile, Ian Chapman Banks, CEO of SQREEM Technologies, said, “As part of our ongoing growth strategy, SQREEM Technologies has grown significantly over the past two years alone, with acquisitions and partnerships in more than 10 markets globally. The Trade Indy acquisition is significant in that it simultaneously puts SQREEM into the global A-League of AI Innovators, but domestically, whilst Australia currently ranks 15th out of 62 countries across the world for AI adoption, this presents a unique opportunity for early adopters like SQREEM and Trade Indy to drive significant growth for their clients whilst expanding their global reach and relevance.”
