California, USA – Sensor Tower, a data provider for the digital economy, announced today the acquisition of market intelligence platform data.ai. This strategic move allows Sensor Tower to broaden its reach and develop marketing intelligence solutions.
With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding its clientele to include companies like Microsoft, Sky, and Bandai Namco, all of which make use of data.ai’s mobile app intelligence solutions. This move strengthens Sensor Tower’s standing as a supplier for investors, top brands, agencies, and gaming publishers. It is also a crucial step toward extending its reach throughout the Asia-Pacific area and partnering with more Fortune 500 organisations.
In this transaction, Simpson Thacher & Bartlett LLP provided legal guidance to Sensor Tower, and William Blair & Company, LLC acted as the financial advisor.
Speaking about the acquisition, Oliver Yeh, CEO of Sensor Tower, said, “Today we celebrate the beginning of a new and exciting chapter, not only for Sensor Tower, but for the digital marketing and mobile app intelligence industry. We have long admired data.ai’s stellar product and high-quality team. The acquisition will allow Sensor Tower to broaden its audience and expand its best in class offerings to any company that participates in the digital economy – helping bridge the gap between companies and consumers.”
Meanwhile, Ted Krantz, CEO at data.ai., stated, “Since 2010, data.ai has helped some of the finest brands and publishers globally to optimise their mobile performance. This evolution offers the best path to innovation, more insights across more channels, and ultimately, more value derived by clients.”
Jeff Parks, co-founder & managing partner, Riverwood Capital and member of Sensor Tower’s board of directors, expressed, “We were excited to invest behind Oliver and the team in 2020 and continue to be impressed by Sensor Tower as they shape the future of how intelligence solutions can be used to make strategic decisions. We believe the combined company is now the gold standard for how data can deliver value to customers seeking to better understand and participate in the digital economy.”
Ramesh Venugopal, partner at Riverwood Capital and member of Sensor Tower’s board of directors, also added, “The trend of companies actively pursuing a holistic understanding of a consumer’s digital footprint has been a vision we have shared with the Sensor Tower team since day one. It has been incredible to see this pattern continue to emerge as more companies embrace a sophisticated multi-channel market intelligence approach.”
Furthermore, Chunsoo Kim, managing partner at Paramark Ventures, said, “This merger isn’t just about scaling Sensor Tower’s global presence – it’s about amplifying the impact on the entire marketing industry’s ability to measure the digital economy, which the combination of these two entities now have made possible through deeper insights and improved product experience. We’re especially thrilled to support the team as they delve deeper into the dynamic APAC market, where the digital economy is booming.”
Lastly, David Healey, director at Bain Capital Credit, commented, “Riverwood and the Sensor Tower team have built an excellent business with unique technology, and we’re thrilled to be partnering with them to support the acquisition and the company’s next phase of growth.”
