Sri Lanka – Through an announcement by the country’s Export Development Board (EDB), Sri Lanka has declared its desire to position itself as the Indian Ocean maritime, logistics, and distribution hub that provides all services and facilities.
The country’s EDB is officially inviting proposals from eligible marketing agencies, those with public relations skills, where the remit entails developing a national logistics marketing plan and implementing both a digital and non-digital promotion to amplify the country’s logistics sector.
According to EDB, Sri Lanka boasts a strategic geographic location along the main east-west sea route in the Indian Ocean. It being at the crossroads of the fast growing South Asia region with a proximity to many emerging markets is ideally positioned to be “a very viable hub” in the region.
Through the commissioned project, Sri Lanka aims to double down on its unique proposition to further develop into a world-class logistics hub that would link global supply chains among a new generation of consumers in the fastest growing economies.
The assignment is slated to last for two years. At the end of the campaign, EDB expects the country’s logistics sector to increase its earnings by 20% within the next five years.
According to EDB’s guidelines for interested firms’ request for proposal (RFP), part of the scope of work includes identifying different sub-sectors and at least top five key players in each segment that operate within the logistics sector and to address their requirements from a marketing perspective. The work also includes identifying three to five target markets for each segment to be targeted with fitting digital and non-digital strategies.
Marketing agencies are invited to submit their RFP on or before 27 August 2021. The applicants are requested to submit detailed sealed technical proposals and financial proposals separately with a duplicate copy.
The RFP document can be downloaded from the EDB website.
