Tag: logistics

Vietnam – Dentsu Redder has teamed up with tech-powered logistics company Giao Hàng Tiết Kiệm (GHTK) in reimagining logistics as a force for good with “Nối Việt Nam – Giao Ngày Mới” or “Connect Vietnam, Deliver Futures”, to empower Vietnamese independent entrepreneurs to achieve the future they deserve.

At the heart of this campaign is the iconic GHTK green tape, which Dentsu Redder has redesigned with a digital pixelated effect to symbolize GHTK’s tech-forward evolution and the bridge-ways it creates for Vietnamese merchants to connect supply and demand to deliver growth.

The campaign includes a teaser launch, a two-minute film highlighting the journey of Vietnamese merchants, and impactful out-of-home (OOH) ads at city gateways, airports, and LED displays in central Hanoi. 

Together, these assets have garnered significant engagement on platforms like TikTok, Facebook, and YouTube, with the main film achieving over 7.7 million views and 33.7 million impressions.

Amidst a slower economic environment and a hyper-competitive e-commerce landscape, entrepreneurship in Vietnam, particularly among independent merchants, has continued to rise. Yet, unlike bigger and more established brands and e-commerce platforms, smaller independent merchants face obstacles in logistics set up.

To serve the needs and enable these merchants to overcome barriers and unlock new opportunities, GHTK transformed itself from a traditional logistics company to offer tech-powered solutions that are accessible to independent entrepreneurs.

Duy Thông, CEO at Dentsu Redder, commented, “As one of Vietnam’s largest logistics providers, GHTK has a remarkable ability to drive significant impact for Vietnam’s independent merchants, and this aligns with our commitment to support our partners to be a force for good.”

He added, “The incorporation of the GHTK tape has established a distinctive and recognizable branding component, positioning the brand as a highway connecting every distance to deliver innovative solutions to Vietnamese merchants. We are delighted to be able to create something meaningful with GHTK that supports growth, resilience, and success within Vietnam’s entrepreneurial community.”

China – JD.com (Jingdong) has announced its partnership with UK-based parcel delivery company Evri to empower and enable the further growth of British and European businesses in the Chinese market.

The newly-inked partnership aims to assist European businesses selling their products on JD.com’s marketplace.

JD.com will enhance its pick-up service to European and UK businesses, including local pick-ups, warehousing, international transportation, access to Chinese bonded warehouses, customs clearance, and comprehensive delivery across China.

Additionally, JD Logistics will leverage Evri’s local distribution network and their self-operated overseas warehouses to provide integrated warehousing and comprehensive delivery solutions to their clients in Europe.

Combining JD.com’s advanced e-commerce capabilities with Evri’s extensive delivery network, this partnership is set to offer a more seamless and efficient gateway for European businesses to access and promote to customers in China.

Moreover, Evri’s partners will also have access to valuable insights on the Chinese market. This includes data on consumer behaviour, marketing and pricing strategies, product selection advice, and online operational strategies that are only specific to this market.

The partnership will initially focus on areas where JD.com has substantial insights in terms of customers’ shopping preferences, such as in the beauty and apparel sectors.

David Saenz, chief growth officer at Evri, said, “This is an exciting partnership between Evri and JD.com and a powerful testament to the growing synergy between the UK and Chinese economies. By combining our expertise and resources, we’re supporting the growth of British businesses in new markets and also fostering sustainable growth for both Evri and JD.com. We’re confident that this collaboration will pave the way for a vibrant future of innovation and collaboration in the e-commerce landscape.”

Meanwhile, Qun Xue, vice president of JD.com and head of JD Logistics International, shared, “By integrating Evri’s extensive delivery network with our cutting-edge e-commerce and logistics solutions, JD.com is enhancing our service capabilities in Europe and simultaneously offering European brands a direct and efficient pathway to the expansive Chinese market. This partnership underscores our dedication to building a robust global logistics network and our commitment to the success of international brands.”

Singapore – Global logistics service provider J&T Express Singapore has announced new enhancements to its existing services and collaborations to meet the shifting retail demands of businesses and consumers. 

The new enhancements are part of J&T’s broader move to tap into the latest trends in the B2B retail landscape and better meet the needs of both businesses and consumers. 

First on the list of improvements for the logistics service provider is the launch of an all-in-one delivery solution to provide B2B transportation for businesses. This is an addition to their current e-commerce logistics services and will respond to the increasing demand for flexible logistics services in the retail industry that ensure efficient and cost-effective order fulfilment.

The all-in-one delivery service will offer businesses different vehicle and shipping options, such as single- and multi-way transfer options, warehouse transfers, ad-hoc transfers for parcel deliveries, and less than truck loads (LTL) or full truck loads (FTL), to support varying transportation needs at competitive rates. 

J&T Singapore is also elevating its customer experience as it rolls out a series of new features to its flagship mobile app, J&T Singapore App. The new features include an improved and more user-friendly interface that can now detect the nearest J&T Point to the user based on their location for hassle-free parcel drop-off. 

Furthermore, the logistics service provider is strengthening its ongoing partnership with TikTok Shop and multi-category second-hand marketplace Carousell Singapore. 

On top of its current services, J&T Express Singapore will also work closely with TikTok Shop to provide sales and marketing support. The partnership aims to help drive sales for sellers in the form of competitions and co-funded platform vouchers, showcasing its mission to be “customer-oriented and efficiency-based”.

Meanwhile, as the first logistics service provider to be exclusively integrated into Carousell Singapore’s platform, J&T Express Singapore will bring users more convenient delivery options with fully integrated pick-up service options. This will include the upcoming next-day delivery, self-drop-off at J&T Points located islandwide, and return shipping with complimentary label printing service.

Speaking on the partnership, Doven Yap, head of seller acquisition and incubation at TikTok Shop Singapore, said, “We are pleased to continue our collaboration with J&T Express Singapore. With the support of such a reliable logistics partner, our sellers are empowered to deliver a more seamless shopping experience for customers.” 

Singapore – Deutsche Post DHL (DPDHL) Group, the global company for logistics operations, has elevated its very own Amanda De Silva to now lead as vice president for DHL Asia Pacific’s group communications, brand, and sustainability. In this new role, she will be directing and shaping the communications function and establishing the regional functional strategy for integrated communications in the APAC region.

 
“Amanda brings a wealth of experience to her current role with more than 22 years in the communications industry. I fully believe the region will grow from strength to strength under her remarkable leadership,” said Monika Schaller, global head of communications, sustainability, and brand at DPDHL Group.

De Silva comes from her former role as head of employee & digital communications in the company for APAC. She’s been with DHL for more than 10 years, joining the team in 2011 as a corporate communications manager for Asia Pacific, the Middle East, and Africa. Within this role, she led regional communications campaigns, working across the various business divisions on news development and media relations, before assuming the role of head of corporate responsibility programs in 2015. Five years after, she was promoted to head of organizational communications for DHL Supply Chain Asia Pacific. 

Way before her addition to the DHL team, she’s accumulated a decade of experience in the agency side working in PR firms across the markets of Singapore, Shanghai, and Hong Kong.

“I am delighted to be taking on this role and leading such a fantastic team to spearhead various initiatives for the DPDHL Group. The Asia Pacific region is of the fastest-growing regions in the world, and therefore we must employ the right communication strategies to generate adequate growth and impact for the company,” commented De Silva. 

In line with the fresh movements, Thomas Ng, currently head of organizational communications will be taking over De Silva’s former position as the head of employee and digital Communications for DHL Asia Pacific.

Singapore – Global logistics brand Toll Group has unveiled its refreshed brand direction ‘Curiosity in Motion’, including a new brand campaign ‘Think Outside the Box’ to show how the company delivers value for businesses in an era of disruption.

The end-to-end brand positioning was done with integrated communications agency VCCP Singapore in line with the company’s new focus on the Asia Pacific region. According to VCCP, the agency has been tasked with refreshing the brand’s strategy to communicate Toll’s ‘Pivot to Asia’.

Toll’s Chief Corporate Affairs and Marketing Officer, Zed Ivankovic, said the new brand positioning and campaigns are a ‘fresh, bold expression’ of how Toll makes an impact on businesses.

“Our new brand and campaign [highlight] how we at Toll push beyond the status quo to find new and better ways to deliver value for our customers… With our new brand identity and campaign, our people play a starring role, bringing their curiosity and spirit of progress to life with curiosity in motion,” said Ivankovic.

On working with VCCP Singapore, Ebrahim Kazi, global head of brand at Toll, also commented, “With the help of VCCP, the new campaign perfectly captures the changing consumer demands and positions Toll as a true partner that will be able to solve business challenges of today while continuously developing innovative solutions for tomorrow.”

Meanwhile, Andrew Hook, executive creative director at VCCP Singapore said that the campaign ‘Think Outside the Box’ is a tangible expression of Toll’s commitment to innovation, and the ‘spirit of curiosity’ that is powering its drive into the APAC region.

The campaign will run across social media in markets covering Australia, Asia, and Europe.

Singapore – Global logistics service provider J&T Express has appointed football star Lionel Messi as its first global brand ambassador.

According to J&T Express, the ambassadorship reflects the company’s commitment to continue benefiting the local communities and its efforts to bring technology-enabled solutions to customers in all its global markets through collaboration with local network partners, embodying Messi’s continuous commitment to improvement and collaborative attitude.

As part of the partnership, Messi will be promoting awareness of J&T Express not only as a prominent logistics provider but also as a one-stop e-commerce specialist across every touchpoint in the supply chain, and a champion and practitioner of the “better together” spirit.

The ambassadorship is also targeted at elevating the brand’s popularity and promoting J&T’s offerings. Messi’s addition to J&T Express also launches a series of social media and marketing campaigns under the theme of #JTBetterTogether, amongst other activations.

Rachel Liu, global branding director of J&T Express said, “We are honored and excited to collaborate with Lionel Messi as our global ambassador. He is a generational athlete whose work ethic, humility and dedication align with the values that we imbue at J&T Express.”

Liu added, “Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business.”

On partnering with J&T Express, Messi said, “J&T Express has made remarkable achievements since its launch. We share many similarities in our passion and determination to never stop improving. Just as the sport of football unites millions across the globe, J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey.”

J&T Express has been making its brand more known globally through various initiatives, including its expansion in the UAE and Saudi Arabian market.

Manila, Philippines – Courier delivery services Flash Express in the Philippines has launched a local campaign to offer sustainable business opportunities for local MSMEs as well as long-term commitment to its employees.

Through the Flash Express’ ‘Juan Asenso’ Campaign, Flash Express’ partners and customers will have better support in terms of business training and access to the Flash Home Branch System and Flash Express Key Account (KA) System, respectively.

Flash Express announced in August that it has reached a total of 1,000 Flash Home Partners across the country after eight (8) months from its soft launch last December 2021.

Flash Home is another business opportunity opened by Flash Express to enable budding entrepreneurs and MSMEs to generate income at a minimal investment cost. Through Flash Home, Filipinos intending to start their own business could utilise their residential or commercial spaces as drop-off points. 

During the internal launch of Flash Express’ ‘Juan Asenso’ Campaign, Flash Express’ Consultant Alvin Chew, said that one year is not enough to showcase what Flash Express can bring. He reiterated that this year is just the beginning of a more promising future for the company including its stakeholders, customers, clients, business partners, and its employees. 

“Within a span of one year, Flash Express was able to achieve several milestones within the frame of the company’s vision and goals. We were able to expand all over the Philippines in just a couple of months after we kicked off our operations, we were able to disrupt the market, and most importantly, we were able to improve the logistics industry in the country”, Chew said.

Flash Express aims to further improve its overall operations by putting in extensive support to its manpower, expanding business tie-ups, and acquiring more customers to increase more parcel volume by utilising its resources to continuously provide more employment and business opportunities among Filipinos.

Singapore – Logistics company J&T Express in Singapore has announced its latest update to its flagship mobile app – J&T Singapore App – to offer international delivery to Malaysia, with more destinations to be added gradually. This new feature comes on top of the app’s existing domestic delivery service.

The new app update comes alongside the launch of J&T Express’ new web-based intelligent transport management system, known as JMS, to drive greater operational efficiency

The J&T Singapore App aims to provide a simple and convenient way for everyone – from individuals to small business owners and e-commerce sellers – to access competitively priced delivery services. This is part of J&T Express’ strategic expansion into the consumer market to diversify its offerings and meet growing consumer demand for both domestic and international delivery.

To kickstart the launch of J&T Singapore App’s international delivery feature, J&T Express Singapore is offering a discounted price for shipments to West Malaysia starting from S$4.30–exclusive to prevailing charges–from now till 31 August 2022.

Alice Yeung, sales and marketing director of J&T Express Singapore, said, “The enhancement of the J&T Singapore App and launch of JMS are a testament to our commitment to investing in new technologies and advancing our offerings to reach wider audiences.” 

She added, “As a tech-driven e-commerce logistics company, we are always seeking innovative ways to improve the customer journey and optimise every key touchpoint, from upgrading our back-end operational system to strengthening the user experience with more delivery options.” 

Hong Kong – On-demand delivery platform Lalamove has launched a regional branding campaign called ‘Make a Winning Move’, aimed at inspiring businesses around Asia and Latin America to take advantage of the platform’s various business features, strong driver-partner network, and wide-ranging fleet for a fast and reliable delivery solution. By seasoning the regional campaign with ‘local spices’, the campaign seeks to strike chords with local audiences in over 30 cities in nine different markets. 

The central creative idea behind the regional campaign revolves around scenarios where Lalamove’s service and B2B features help businesses stay ahead of the game and land a triumph. With the thematic approach developed by Hong Kong-based agency Secret Tour and creative input from local creative and production teams across the region, the brand campaign and creatives will be released in Hong Kong, Singapore, Malaysia, the Philippines, Taiwan, Thailand, and Vietnam, as well as Indonesia, and Brazil, running across TV, digital, OOH and social advertising to cover every corner of promotional channels. Local creative teams have the freedom to cherry-pick the recipe that best resonates with their local audiences and culture to be presented in local flavours.

Two of the ‘local spices’ are the Hong Kong version of the brand video, which features two business owners competing in Kung Fu style, with a play on Hong Kongers’ favourite fighting scenes, and the Thai video, which features celebrity entrepreneur Bilkin Putthipong to resonate with first jobbers and young business owners.

Kristie Cheung, Lalamove’s head of marketing communications, said that the platform makes every endeavour to be a reliable partner of businesses and helps them jump over hurdles at all fronts of their businesses, and the campaign is a visualisation of what’s going on behind the scenes.

“We are extremely excited about the ‘Make A Winning Move’ campaign and are thrilled to introduce our brand and business solutions to more new cities in ASEAN and Latin America in a creative way this year. At Lalamove, we go the extra mile in every way possible to make everyone win in every move,” added Cheung.

Bangkok, Thailand – Logistics provider Ninja Van in Thailand unveils its new ‘Effortless’ campaign which aims to reaffirm its commitment to resolve all parcel delivery challenges with fast and prompt action done by the Ninja Van team. 

The new campaign comes shortly after its ‘Rubber Ring Man’ campaign that was launched earlier this year. The campaign addressed four main pain points in delivery services that Ninja Van Thailand seeks to resolve. 

COO Pierce Ng said, “The new Effortless campaign was built upon the previous commercial advertising movie. Through the Effortless campaign, we would like to reiterate our commitment to provide hassle-free deliveries for all our shippers and shoppers.”

Ninja Van Thailand spotlights ‘dramaless’ customer service in new campaign
The new ‘Effortless’ campaign is now live on its Facebook page

The company takes pride in its prompt and seamless customer service, hence, the theme of the campaign. According to Ninja Van, every customer call is answered within 30 seconds, and an administrative officer is ready to engage in chats within three minutes. Furthermore, incoming emails are handled within two hours. 

Coming out of the recent launch of the ‘Rubber Ring Man’ commercial, Ng shared the success it brought to its brand awareness. According to Ng, the campaign elevated their brand awareness to more than 3.26% with brand lift also rising to 6.34%. The same trajectory was also seen in Google searches for the brand.

“Based on these results, we can see that there is a definite upsurge in customer interest in our brand, which is in line with our planned expansion of PUDO (Pick-up Drop-off) points throughout the country,” said Ng. 

The company shared that within the year, an additional 200 distribution centres will open with a focus on the northern, northeastern and southern regions, while more than 2,000 PUDO stores will also be launched this year.

The new Effortless commercial has been broadcast on 20 April through various online channels and will run parallel with a series of ongoing marketing activities.