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Marketing Featured Southeast Asia

Flash Express launches new campaign to offer sustainable opportunities for PH MSMEs

Manila, Philippines – Courier delivery services Flash Express in the Philippines has launched a local campaign to offer sustainable business opportunities for local MSMEs as well as long-term commitment to its employees.

Through the Flash Express’ ‘Juan Asenso’ Campaign, Flash Express’ partners and customers will have better support in terms of business training and access to the Flash Home Branch System and Flash Express Key Account (KA) System, respectively.

Flash Express announced in August that it has reached a total of 1,000 Flash Home Partners across the country after eight (8) months from its soft launch last December 2021.

Flash Home is another business opportunity opened by Flash Express to enable budding entrepreneurs and MSMEs to generate income at a minimal investment cost. Through Flash Home, Filipinos intending to start their own business could utilise their residential or commercial spaces as drop-off points. 

During the internal launch of Flash Express’ ‘Juan Asenso’ Campaign, Flash Express’ Consultant Alvin Chew, said that one year is not enough to showcase what Flash Express can bring. He reiterated that this year is just the beginning of a more promising future for the company including its stakeholders, customers, clients, business partners, and its employees. 

“Within a span of one year, Flash Express was able to achieve several milestones within the frame of the company’s vision and goals. We were able to expand all over the Philippines in just a couple of months after we kicked off our operations, we were able to disrupt the market, and most importantly, we were able to improve the logistics industry in the country”, Chew said.

Flash Express aims to further improve its overall operations by putting in extensive support to its manpower, expanding business tie-ups, and acquiring more customers to increase more parcel volume by utilising its resources to continuously provide more employment and business opportunities among Filipinos.

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Platforms Featured Southeast Asia

J&T Express SG updates flagship mobile app to allow international delivery to Malaysia

Singapore – Logistics company J&T Express in Singapore has announced its latest update to its flagship mobile app – J&T Singapore App – to offer international delivery to Malaysia, with more destinations to be added gradually. This new feature comes on top of the app’s existing domestic delivery service.

The new app update comes alongside the launch of J&T Express’ new web-based intelligent transport management system, known as JMS, to drive greater operational efficiency

The J&T Singapore App aims to provide a simple and convenient way for everyone – from individuals to small business owners and e-commerce sellers – to access competitively priced delivery services. This is part of J&T Express’ strategic expansion into the consumer market to diversify its offerings and meet growing consumer demand for both domestic and international delivery.

To kickstart the launch of J&T Singapore App’s international delivery feature, J&T Express Singapore is offering a discounted price for shipments to West Malaysia starting from S$4.30–exclusive to prevailing charges–from now till 31 August 2022.

Alice Yeung, sales and marketing director of J&T Express Singapore, said, “The enhancement of the J&T Singapore App and launch of JMS are a testament to our commitment to investing in new technologies and advancing our offerings to reach wider audiences.” 

She added, “As a tech-driven e-commerce logistics company, we are always seeking innovative ways to improve the customer journey and optimise every key touchpoint, from upgrading our back-end operational system to strengthening the user experience with more delivery options.” 

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Platforms Featured Global

Lalamove’s new regional campaign urges businesses to stay ahead of game via use of its solutions

Hong Kong – On-demand delivery platform Lalamove has launched a regional branding campaign called ‘Make a Winning Move’, aimed at inspiring businesses around Asia and Latin America to take advantage of the platform’s various business features, strong driver-partner network, and wide-ranging fleet for a fast and reliable delivery solution. By seasoning the regional campaign with ‘local spices’, the campaign seeks to strike chords with local audiences in over 30 cities in nine different markets. 

The central creative idea behind the regional campaign revolves around scenarios where Lalamove’s service and B2B features help businesses stay ahead of the game and land a triumph. With the thematic approach developed by Hong Kong-based agency Secret Tour and creative input from local creative and production teams across the region, the brand campaign and creatives will be released in Hong Kong, Singapore, Malaysia, the Philippines, Taiwan, Thailand, and Vietnam, as well as Indonesia, and Brazil, running across TV, digital, OOH and social advertising to cover every corner of promotional channels. Local creative teams have the freedom to cherry-pick the recipe that best resonates with their local audiences and culture to be presented in local flavours.

Two of the ‘local spices’ are the Hong Kong version of the brand video, which features two business owners competing in Kung Fu style, with a play on Hong Kongers’ favourite fighting scenes, and the Thai video, which features celebrity entrepreneur Bilkin Putthipong to resonate with first jobbers and young business owners.

Kristie Cheung, Lalamove’s head of marketing communications, said that the platform makes every endeavour to be a reliable partner of businesses and helps them jump over hurdles at all fronts of their businesses, and the campaign is a visualisation of what’s going on behind the scenes.

“We are extremely excited about the ‘Make A Winning Move’ campaign and are thrilled to introduce our brand and business solutions to more new cities in ASEAN and Latin America in a creative way this year. At Lalamove, we go the extra mile in every way possible to make everyone win in every move,” added Cheung.

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Marketing Featured Southeast Asia

Ninja Van Thailand spotlights ‘dramaless’ customer service in new campaign

Bangkok, Thailand – Logistics provider Ninja Van in Thailand unveils its new ‘Effortless’ campaign which aims to reaffirm its commitment to resolve all parcel delivery challenges with fast and prompt action done by the Ninja Van team. 

The new campaign comes shortly after its ‘Rubber Ring Man’ campaign that was launched earlier this year. The campaign addressed four main pain points in delivery services that Ninja Van Thailand seeks to resolve. 

COO Pierce Ng said, “The new Effortless campaign was built upon the previous commercial advertising movie. Through the Effortless campaign, we would like to reiterate our commitment to provide hassle-free deliveries for all our shippers and shoppers.”

Ninja Van Thailand spotlights ‘dramaless’ customer service in new campaign
The new ‘Effortless’ campaign is now live on its Facebook page

The company takes pride in its prompt and seamless customer service, hence, the theme of the campaign. According to Ninja Van, every customer call is answered within 30 seconds, and an administrative officer is ready to engage in chats within three minutes. Furthermore, incoming emails are handled within two hours. 

Coming out of the recent launch of the ‘Rubber Ring Man’ commercial, Ng shared the success it brought to its brand awareness. According to Ng, the campaign elevated their brand awareness to more than 3.26% with brand lift also rising to 6.34%. The same trajectory was also seen in Google searches for the brand.

“Based on these results, we can see that there is a definite upsurge in customer interest in our brand, which is in line with our planned expansion of PUDO (Pick-up Drop-off) points throughout the country,” said Ng. 

The company shared that within the year, an additional 200 distribution centres will open with a focus on the northern, northeastern and southern regions, while more than 2,000 PUDO stores will also be launched this year.

The new Effortless commercial has been broadcast on 20 April through various online channels and will run parallel with a series of ongoing marketing activities.

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Platforms Featured Southeast Asia

UPS integrates GCash as new payment gateway for PH users

Manila, Philippines – Global package delivery company UPS has announced that local electronic wallet GCash has been now integrated into their services, where any shipper or recipient in the Philippines can now instantly and securely pay for UPS’s logistics services, and settle any outstanding shipment-related charges, at any time, using GCash’s digital payment app on their mobile phones.

Grace Gavilan, finance manager at UPS in the Philippines, said, “Being able to leverage GCash’s leading mobile payments technology enhances how our customers do business with us in several ways, including improved customer experience, payment convenience, and even minimising package delays in the event shipments are held at customs due to outstanding duties and taxes.”

She added, “Small businesses form the backbone of our economy, and as the Philippines pivots towards becoming a digitalized and cash-lite economy, their active participation is crucial or they risk getting left behind. We’re confident this enhancement opens more doors for Filipino small businesses to be part of an inclusive financial ecosystem, and addresses their needs for a smarter, more digital-first approach to logistics and international trade.”

Meanwhile, Luigi Reyes, vice president for enterprise at GCash, commented, “Our company’s fintech service is built on the premise of enabling a digital ecosystem to help every Filipino. We are delighted to team up with UPS as this moves us closer to our goal of accelerating financial inclusion in our society – across government, businesses and consumers – via our financial services platform.”

The latest integration is part of UPS’ latest initiatives aimed at enabling a global smart, technology-enabled logistics network, including new shipping technologies like My Choice for Business which provides shippers with greater flexibility and visibility of their inbound and outbound shipments.

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Technology Featured Southeast Asia

Zyllem expands to PH to meet growing demand for e-commerce logistics

Manila, Philippines – Zyllem, a global logistics technology company offering enterprise SaaS solutions, has announced its further expansion in the Philippines amidst a growing e-commerce market in the country.

Zyllem is a cloud-based software that allows companies to manage and operate their entire logistics distribution network in a more efficient, simplified, and transparent way. It counts pharmaceutical giant Zuellig Pharma, Metro Drug Inc, logistics firm Airspeed, and wholesale grocery distribution company Suy Sing as key clients in the Philippines and is actively looking to acquire more players in the market.

For Lisa Nguyen, chief operations officer and co-founder at Zyllem, the Philippines presents an exciting opportunity for them to help companies digitize and optimize their logistics network, eliminating legacy systems, despite the numerous unique logistical challenges that the country presents.

“Southeast Asia’s digital economy has been spurred on by the rapid pace of digitalisation from consumers and businesses and has witnessed unprecedented acceleration by the pandemic. Zyllem is poised to capitalize on this growth as more businesses are seeing the necessity to provide better and faster services, and look to optimize their logistics network to meet their customer’s orders. As the fastest growing digital economy in the region, the Philippines is an important market for us to achieve that,” Nguyen explained.

Meanwhile, Joanna Pawluczuk, head of sales at Zyllem, commented, “Logistics networks are often fragmented with companies having to manage multiple third party logistics partners and middlemen. Zyllem solves operational pain points with data gathered and fed into a unified dashboard, where customers will be able to take control of their logistic network and streamline their operations.”

She added, “We are able to optimize routes and reduce time spent on planning by 85%, allowing drivers to complete up to 30% more deliveries per day. With more predictable deliveries and real-time tracking, we also enhanced the experience for the end customer and eliminated the need for any customer calls

Since its go-to market in 2017, Zyllem has been working closely with pharmaceutical, logistics, retail and F&B brands to solve their supply chain problems across Asia. Headquartered in Singapore, Zyllem has presence in eight countries in Asia and manages two million monthly delivery orders, with 20% coming from the Philippines. Zyllem is funded by Philippines conglomerate JG Summit Holdings and leading early-stage venture capital firm Wavemaker Partners.

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Marketing Featured Southeast Asia

Toll Group establishes first office in PH, Benjamin Bathan appointed as country manager

Manila, Philippines – Toll Group, an Australian transportation and logistics company, has announced its opening of its first office in the Philippines to effectively support Philippine-based businesses in their supply chain needs, empowering them with a suite of in-class supply chain solutions and access to regional growth opportunities. 

As part of that new endeavor, Toll Group has appointed Benjamin Bathan as its country manager in the Philippines. In his new role, he will be responsible for driving go-to-market efforts and building the local team’s capabilities for future growth in-country. He brings in close to 20 years of supply chain experience, having held positions in sales and operations functions in the shipping and freight forwarding industries.

Toll Group has long maintained a presence in the Philippines since 2007, working mainly through local partners. This pivot towards a direct presence in-country provides Toll Group with more autonomy and control over operations and service quality, streamlining goods transition and coordination in line with industry best practices.

In addition, local businesses stand to gain access to Toll Group’s extensive global freight forwarding network, allowing them to tap new business opportunities that lie beyond the Philippines, such as regional manufacturing value chains. 

For Bathan, the launch of a local office enables Toll Group to fill in the service gap of offering businesses in the Philippines access to their extensive global network and Asia-centric expertise to strengthen their growth prospects amid the uncertainty arising from the pandemic.

“A key objective of our direct expansion into the Philippines was to enhance access to global opportunities for local businesses. Many freight forwarders in the Philippines operate through a partner-based model and do not personally own a global or regional supply chain network, creating challenges in visibility and quality control,” he said.

Meanwhile, Rajeev Sood, senior vice president for ASEAN and Indian Subcontinent at Toll Global Forwarding, commented that a direct presence in the Philippines reaffirms Toll Group’s commitment to helping businesses across Asia navigate supply chain challenges and contributes to the continued expansion of their regional network and presence.

“The arrival of COVID-19 has made diversification of supply networks imperative for businesses not just in the Philippines but across the world. Today, uncertainties and supply chain bottlenecks have made a multimodal approach to transport and the ability to access multiple suppliers and markets critical for business continuity and resilience,” Sood stated.

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Marketing Featured Global

Indonesian logistics company J&T Express sets foot in UAE, Saudi Arabia market

Jakarta, Indonesia – J&T Express, the Indonesian-based express logistics company, has announced its market expansion to the United Arab Emirates and Saudi Arabia, marking the company’s first presence in the Middle East and making their total served markets to ten.

Currently, J&T Express serves primarily in Asia, namely China, Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, and Singapore.

The expansion was first conceptualized during April 2021, where J&T has established its own nationwide distribution network and localised warehousing system in the UAE and Saudi Arabia respectively, covering all local provinces and regions in the two countries. 

In addition, as an integral aspect of its courier service, the UAE and Saudi Arabia versions of the J&T Express mobile application have also been launched simultaneously.

Sean Xiao, head of J&T Express Middle East, said, “We hope that with J&T Express’ efficient and comprehensive delivery network, we can effectively improve the shopping experience of consumers in the UAE and Saudi Arabia, and contribute to the development of the e-commerce industry in both countries.”

Meanwhile, Steven Fan, CEO at J&T Express, commented, “The expansion to the UAE and Saudi Arabia marks an important step for J&T Express in establishing a global delivery network. In the future, the company will actively explore opportunities in emerging markets as part of its global strategy to connect the world with greater efficiency and bring logistical benefits to all.”

The latest endeavor for J&T Express comes after their recent funding round of US$2.5 in November 2021, and their acquisition of China-based logistics solutions provider BEST Express.

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Marketing Featured South Asia

Sri Lanka calls for marketing agencies to promote country as Indian maritime, logistics hub

Sri Lanka – Through an announcement by the country’s Export Development Board (EDB), Sri Lanka has declared its desire to position itself as the Indian Ocean maritime, logistics, and distribution hub that provides all services and facilities. 

The country’s EDB is officially inviting proposals from eligible marketing agencies, those with public relations skills, where the remit entails developing a national logistics marketing plan and implementing both a digital and non-digital promotion to amplify the country’s logistics sector. 

According to EDB, Sri Lanka boasts a strategic geographic location along the main east-west sea route in the Indian Ocean. It being at the crossroads of the fast growing South Asia region with a proximity to many emerging markets is ideally positioned to be “a very viable hub” in the region. 

Through the commissioned project, Sri Lanka aims to double down on its unique proposition to further develop into a world-class logistics hub that would link global supply chains among a new generation of consumers in the fastest growing economies.

The assignment is slated to last for two years. At the end of the campaign, EDB expects the country’s logistics sector to increase its earnings by 20% within the next five years. 

According to EDB’s guidelines for interested firms’ request for proposal (RFP), part of the scope of work includes identifying different sub-sectors and at least top five key players in each segment that operate within the logistics sector and to address their requirements from a marketing perspective. The work also includes identifying three to five target markets for each segment to be targeted with fitting digital and non-digital strategies.

Marketing agencies are invited to submit their RFP on or before 27 August 2021. The applicants are requested to submit detailed sealed technical proposals and financial proposals separately with a duplicate copy.

The RFP document can be downloaded from the EDB website.

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SME Featured Southeast Asia

Transport tech startup Transporta offers system free trial to SME truckers

Jakarta, Indonesia – In its effort to digitize the logistics industry, Transporta, the Indonesian-based transport management system startup, has launched a free trial of its transport management system (TMS) for SMEs in the logistics sector.

Transporta’s solutions give a bird’s eye-view of logistics operations through a centralized cloud platform, which enables truckers to maximize the speed of their daily operations and utilize resources such as routes, truck space, and petrol usage.

The initiative aims to assist SME truckers, with 20 or fewer trucks in their fleets, to swiftly adapt to the country’s digital migration and rise in e-commerce activity, allowing them to use the firm’s TMS services at no charge for up to 75 trips per month.

According to Transporta, the initiative also seeks to tackle two problems plaguing SMEs’ logistic processes. First is the sudden influx of e-commerce orders from retail customers, which results in SME truckers transporting goods in half-full trucks at a moment’s notice, with empty haul back to origin city and barely any route optimization. And secondly, SME truckers losing out to larger fleets due to the low level of digital adoption and the high cost of logistics solutions.

Emma Hartono, Transporta’s chief operating officer, shared that TMS solutions are expensive, bulky, and more tailored for large-scale fleets, and with this, SME truckers are left in a hard place, doing business manually with Excel. 

“Transporta is here to offer help to these SMEs. Our long-term vision is to change highly-manual traditional logistics processes via digitalization, while emphasizing building a community and digital footprint of truckers,” said Emma.

Apart from its TMS solution, Transporta also offers a telemetry system to track each truck in every fleet, providing accurate and updated location information for all assets and building a digital footprint for SME truckers. A key upcoming feature is a community platform to share payload information among SME truckers, which connects to WhatsApp group chats, allowing SMEs to quickly combine their respective fleets and maximize routes to bid on and fulfill larger orders.

Transporta has also announced that it will be debuting its cost-efficient TMS in August, with plans to onboard 10,000 trucking companies over the next three years.